Group Director, Intelligent Activation & Growth (IA&G)

About this role

WHY DEPT®?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

THE ROLE

DEPT® is seeking an innovative Group Director of Intelligent Activation & Growth (IA&G) to lead customer profile unification standards, real-time segment activation rules, and campaign operational maturity across North America. Reporting into the Regional Technology Leadership team, you will oversee our customer journey orchestration and lifecycle marketing practice, advising CMOs, VPs of Marketing, and Chief Experience Officers on how to turn customer data into clear commercial outcomes.

You will provide matrixed technical leadership across our forward-deployed Data, Analytics, and Martech craft lines during rapid-diagnostic and enablement programs. You are a marketing systems thinker who understands that the gap between a database and a conversion is always an architectural problem. You will lead the diagnostic efforts on polluted customer data, unblock profile synchronization issues, and transition client teams from rigid batch-and-blast marketing to Always-On, 1:1 behavioral journeys.

WHAT YOU'LL DO

• Architect Personalization Stacks: Lead the design of real-time streaming data pipelines, customer identity stitching networks, and cross-channel marketing automation workflows.

• Govern Data Hygiene: Oversee diagnostic efforts on polluted customer data, unblocking profile synchronization issues, over-ingestion anomalies, and downstream SDK discrepancies.

• Drive Activation Strategy: Advise CMOs and VPs of Marketing on how to structurally transition their organizations to support real-time, behavioral campaign orchestration.

• Align Analytics & Attribution: Define the data collection, tag instrumentation, and attribution logic required to prove use-case conversion metrics.

• Collaborate with GTM Leads: Partner with Strategy and Delivery Engagement Leaders to evaluate at-risk environments, identify value-realization gaps, and outline target-state data proofs of concept.

WHAT YOU BRING

• Data & Martech Leadership: 12+ years directing enterprise lifecycle marketing, data engineering, database marketing, or marketing technology consulting inside an agency or advisory context.

• Data Orchestration Mastery: Deep expertise in identity resolution rules, customer profile stitching, real-time streaming segments, and cross-channel marketing automation.

• Required Adobe Experience:

• Expert, architect-level authority across the Adobe Experience Platform (AEP) ecosystem, including Real-Time Customer Data Platform (RT-CDP), Customer Journey Analytics (CJA), and Adobe Journey Optimizer (AJO).

• Proven experience designing and directing complex database integrations with Marketo Engage and Adobe Campaign (v7/v8).

• Hands-on experience deploying Adobe Target for advanced personalization and utilizing WebSDK schemas for clean client-side data ingestion.

• Executive Presence: Outstanding written and verbal communication; you make complex data pipelines and identity graphs highly legible for business-oriented executive audiences.

Work Environment: Remote position - TRAVEL EXPECTED

WHAT DO WE OFFER?

• We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:

• Healthcare, Dental, and Vision coverage

• 401k plan, plus matching

• PTO

• Paid Company Holidays

• Parental Leave

WE SUPPORT YOU BEING YOU:

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make…