Global Head of Product Marketing, US

About this role

Note: Partly is headquartered in Austin, TX with offices in London, UK, Christchurch, NZ and Auckland, NZ. Wherever you're based, we'll connect you with your nearest office for onboarding, and fly you to join the full team for our quarterly "Season Openers" (we cover travel and accommodation). If you're relocating to join us, we can also assist with relocation costs. This position is based in our office in Austin, Texas.

🚀 OUR STORY

Partly's mission is to connect the world's parts and we're doing that by building the first global platform for replacement parts, starting with auto parts. Our big vision is to accelerate the world towards a sustainable future where anyone can fix anything.

Founded by ex-Rocket Lab engineers, we utilize cutting-edge technology to solve challenging but exciting problems that make a huge impact in a $1.9 trillion industry. We've more than tripled our team over the last 12 months and expect to double in size again over the coming 12 months. We're a global team spanning both Europe and Australasia.

We provide a scalable digital infrastructure solution to some of the world's largest businesses and the most exciting startups. Partly's solutions are integrated across hundreds of companies globally, providing the backbone for cataloging and managing parts online.

Our investors include Blackbird Ventures (Canva, CultureAmp etc.), Square Peg, Octopus Ventures, Icehouse, Peter Beck (Rocket Lab), Akshay Kothari (Notion Co-Founder) and Dylan Field (Figma Co-Founder).

We're continuing to build a world-class team and ensuring Partly is a place where people can do the best work of their lives. We're proud of the culture we've built at Partly, and our values are lived throughout every experience.

Want to learn more about the problems we're solving and the culture we're building at Partly? Hear directly from our team here: https://shorturl.at/iAFUX

🖍️ THIS ROLE

As Global Head of Product Marketing at Partly, you will define and own how Partly is understood across the world — across two product layers, a multi-sided network, and three active markets.

Partly operates two connected layers. Partly.com http://Partly.com is the infrastructure platform — the B2B layer that software companies, OEMs, and enterprises build on. Partly.ai http://Partly.ai is the AI-powered tool for repair shops, built on top of that infrastructure, that makes finding and sourcing the right part genuinely effortless. Both are powered by the Interpreter, our proprietary foundational AI model — a genuine technological breakthrough in how automotive parts are understood at scale.

The positioning challenge is unique. Enterprise buyers and developer buyers need to understand why Partly.com http://Partly.com is the right infrastructure layer for them to build on top of. Repairers need to believe that Partly.ai http://Partly.ai will actually transform how they work. And the Interpreter is a category-creating asset that nobody has told the story of yet. Your job is to make all of that coherent — in every market, for every buyer, on every side of the network.

This is a genuinely global role based in Austin, Texas. You will work closely with UK, NZ, and US commercial teams to ensure positioning is consistent and compelling everywhere Partly operates. You will travel regularly — to London, Christchurch, and wherever the business is building. You report directly to Tony (CSO) with a dotted line into Jo (Product GM), ensuring the product and market narratives evolve together.

This is not a demand-generation role. The work is positioning, narrative, product commercialisation, and sales enablement — and you'll be expected to use AI tools to scale that work without proportional headcount growth.

💻 WHAT WILL YOU DO

- Define Partly's AI category

- Partly is not just an infrastructure company and not just an AI company — it's the intersection of both, in a market that hasn't seen this before.

- Own the category definition: what is Partly in the AI era? How do we establish "AI infrastructure for automotive parts" as the recognised frame before someone else does?

- This is the hardest and most important responsibility in the role.

- Bring the Interpreter model to market

- Develop the language, proof points, and commercial narratives that make the Interpreter understandable for every buyer type.

- Partner closely with Jo (Product GM) to translate complex AI capabilities into compelling commercial value.

- Tailor messaging for repairers, enterprise evaluators, and insurer CTOs alike.

- Tell one coherent story across two product layers

- Own the positioning architecture connecting Partly.com http://Partly.com (infrastructure) and Partly.ai http://Partly.ai (AI for repairers).

- Ensure each audience understands their value proposition while reinforcing one unified company narrative.

- Make the Interpreter the connective thread between both products.

- Position across the full multi-sided network

- Develop ICP-specific messaging for repairers, MSOs, insurers, OEM dealers, suppliers, and software developers.

- Create sales collateral including one-pagers, pitch decks, and messaging frameworks that support enterprise deals globally.

- Drive global positioning consistency

- Ensure consistent positioning across Austin, London, and Auckland.

- Partner closely with UK, NZ, and US commercial teams to align messaging.

- Travel regularly to understand market-specific nuances while maintaining a unified global narrative.

- Build multi-market case studies

- Develop compelling customer stories across repairers, MSOs, insurers, and OEMs.

- Turn early customer wins into scalable proof points that strengthen enterprise sales conversations.

- Build AI-powered content operations

- Use AI tools such as Claude, Perplexity, and other emerging technologies to scale content creation.

- Build…