General Manager, Revenue Operations

About this role

The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with over 3,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more.

Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly.

The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you.

What we do

We are seeking a General Manager, North America – Revenue Operations to lead and scale our revenue operations function across the Enterprise segment in North America. This is a senior leadership role responsible for translating The Trade Desk’s global revenue strategy into disciplined execution, predictable outcomes, and scalable operating mechanisms across the region.

This role sits at the intersection of strategy, operations, analytics, and execution. The ideal candidate is both a systems thinker and a hands-on operator. Someone who can design operating models, partner deeply with GTM leadership (Business Development and Customer Success), and drive accountability through data, process, and talent.

You will be a critical partner to GTM leadership, Finance, Product, and global Revenue Operations as we continue to scale the business, improve forecasting rigor, and elevate how we manage portfolios, pipelines, and growth across North America.

At The Trade Desk, this role offers the opportunity to shape how one of the world’s most sophisticated commercial organizations operates influencing revenue predictability, GTM productivity, and customer outcomes at scale.

What you’ll do

Revenue Operations Leadership

• Own revenue operations for North America across the Enterprise segment, ensuring alignment with global RevOps strategy and standards.

• Translate company-wide revenue priorities into regional operating plans, execution rhythms, and measurable outcomes.

• Serve as a trusted operational partner to GTM leadership (Business Development and Customer Success).

• GTM Execution & Forecasting Discipline

• Lead forecasting, pipeline governance, and performance management across GTM teams supporting Enterprise segments.

• Establish consistent operating cadences for weekly, monthly, and quarterly revenue reviews.

• Improve forecast accuracy and predictability through disciplined processes, analytics, and tooling.

Portfolio, Territory & Goaling Excellence

• Oversee portfolio design, territory structure, and quota execution to ensure fairness, stability, and scalability across the Enterprise segment.

• Partner with Finance and Global RevOps to align goaling, incentives, and capacity planning.

• Cross-Functional Execution & Commercial Rigor

• Partner cross-functionally on product commercialization, program launches, and growth initiatives.

• Support Deal Strategy efforts by reinforcing standard commercial frameworks and disciplined deal execution.

• Champion structured feedback loops (win/loss, pipeline insights, customer feedback) to improve GTM effectiveness.

• Team Leadership & Development

• Build, lead, and develop a high-performing North America Revenue Operations team supporting GTM.

• Establish clear roles, accountability, and performance standards across functional sub-teams.

• Foster a culture of operational excellence, partnership, and data-driven decision-making.

Systems, Data & Scale

• Partner with Revenue Technology and Analytics teams to ensure CRM health, data quality, and scalable workflows.

• Drive adoption of tools and processes that reduce manual effort and enable GTM teams to focus on customers.

• Ensure insights are actionable, timely, and pushed to GTM leadership not pulled.

Who you are

Experience & Background

• 12+ years of experience in revenue operations, GTM operations, business operations, or related leadership roles.

• Proven experience operating at scale within complex, multi-segment B2B or technology organizations.

• Experience partnering closely with senior GTM, Finance, and Product leaders in a matrixed environment.

• Leadership & Influence

• Demonstrated ability to lead and scale high-performing operational teams.

• Strong executive presence with the ability to influence without authority.

• Track record of driving clarity, accountability, and execution through structure and data.

• Analytical & Operational Acumen

• Deep understanding of forecasting, pipeline management, territory planning, and goaling mechanics.

• Strong analytical mindset with the ability to translate data into clear operational actions.

• Experience working with CRM systems (e.g., Salesforce) and revenue analytics tools.

Ways of Working

• Highly collaborative, pragmatic, and execution oriented.

• Comfortable navigating ambiguity while building durable operating models.

• Passionate about building systems that scale and teams that perform.

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The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical…