General Manager - Head of Attraction

About this role

What is the Role?

We’re looking for a dynamic full-time General Manager to serve as Head of Attraction for our store located in Century City! This is more than a retail leadership role—you will act as the CEO of your business, owning the P&L and driving revenue through innovative programming, local marketing, and an extraordinary in-store experience. You’ll build a high-performing team and foster a loyal community of families who keep coming back for more.

What You’ll Do at CAMP

Drive the Business

• Take full ownership of your store’s profit & loss (P&L), optimizing revenue while managing labor and operational efficiency.

• Set and execute a local strategy that maximizes sales across ticketed experiences, merchandise, and in-store activities.

• Develop local programming and events that align with major cultural moments, holidays, and community interests to drive revenue, increase foot traffic and repeat visits.

• Implement guerrilla marketing, local partnerships, and community-building initiatives to grow brand awareness and bring new families into CAMP.

• Implement selling strategies to increase conversion and attach rates (getting guests to add more experiences and products to their visit).

Manage Operations & Maximize Performance

• Oversee scheduling, inventory management, safety, compliance, and facility upkeep to ensure seamless day-to-day operations.

• Ensure product selection and displays align with premium visual standards, customer demand and seasonal trends.

• Own recruitment, training, and development to build a team that delivers on both sales and guest experience goals.

• Ensure top-tier guest satisfaction, measured through ratings, feedback, repeat visits and referral rates.

• Drive exceptional customer service by ensuring every team member is meeting their individual sales goals and connecting authentically with guests.

KPIs That Define Success in This Role

Your success as Head of Attraction will be measured by key performance indicators, including:

• Walk-in ticket sales (conversion of foot traffic into paid experiences)

• Merchandise attach rate (how many guests also purchase products)

• Activity &…