Funnel & Performance Marketing Specialist (024-1436)

About this role

​​Looking for Philippines-based candidates
Job Role: Funnel & Performance Marketing Specialist
Compensation range: $2,000 AUD - $2,300 AUD / Monthly
Engagement type: Independent Contractor Agreement
Work Schedule: This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.
Who We Are: At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you'll be able to work from home.
Who The Client Is: Our client is a fast-growing service business focused on developing and scaling consumer product brands through a combination of product innovation, digital marketing and data-driven decision-making. With a strong emphasis on online growth and commercial performance, the business is committed to building compelling customer experiences and turning marketing opportunities into sustainable revenue.
The team operates in a dynamic, performance-focused environment where creativity, analytical thinking and hands-on execution go hand in hand. They’re looking to strengthen their education services with talented people who can take ownership, move quickly and make a measurable impact on the business.
Role Overview: We're looking for a highly capable, hands-on Funnel & Performance Marketing Specialist who can independently build, launch and optimise the systems that turn advertising traffic into qualified leads, booked calls and closed sales.
This is not a generalist marketing role. We're looking for someone who lives and breathes funnels, understands performance marketing at a practical level and can take an idea from concept to a fully functioning, live implementation without relying on developers, agencies or other marketers to do the work.
Your primary focus will be the complete acquisition journey, particularly the call funnel. You'll build landing pages, booking flows, automations, CRM workflows and pre-call nurture sequences, while managing Meta Ads and implementing the tracking needed to understand which campaigns, funnel variations and follow-up activities actually generate revenue.
You'll be responsible for identifying bottlenecks, forming hypotheses, implementing improvements and testing variations quickly. Rather than simply generating leads, you'll focus on improving lead quality, booking rates, show rates and sales conversion.
You'll also work closely with a dedicated reporting and finance team member to ensure marketing data is accurate, attribution is as complete as technically possible, and decisions are based on meaningful commercial outcomes.
Key Responsibilities:
1. Funnel Building & Conversion Rate Optimisation
This is the core of the role. You'll be expected to personally build, launch and improve complete marketing funnels, not simply plan them or manage someone else doing the implementation.

• Build and optimise landing pages, sales pages, booking pages, application forms and complete customer acquisition funnels.

• Develop new offer flows and funnel variations, taking concepts from initial idea through to live implementation.

• Write and refine conversion-focused sales copy, headlines, calls to action and messaging across the customer journey.

• Map customer journeys and identify friction points that prevent prospects from progressing towards a booking or purchase.

• Rapidly launch and split-test landing pages, offers, messaging, layouts and other funnel elements.

• Build the automations and integrations needed to connect each stage of the funnel.

• Monitor conversion performance and implement improvements based on actual user behaviour and sales outcomes.

• Use AI-assisted tools to accelerate research, copywriting, development and experimentation.

You should be comfortable independently taking a funnel from concept to launch without needing a developer or another marketer to build it for you.
2. Meta Ads Management & Performance Marketing
Meta Ads will be a core competency and a major part of your day-to-day responsibilities. Google Ads and other paid channels are secondary.

• Independently set up, manage and optimise Meta advertising campaigns across Facebook and Instagram.

• Develop testing strategies for creative concepts, hooks, messaging angles, offers, audiences and campaign structures.

• Manage advertising budgets and make informed decisions about campaign scaling, optimisation and spend allocation.

• Analyse campaign performance to understand which ads generate qualified leads, bookings and actual sales.

• Work with creative assets and develop ad copy, scripts and briefs that align with the offer and target audience.

• Test new creative directions and messaging variations based on performance data.

• Diagnose underperforming campaigns and implement changes to improve acquisition efficiency and commercial results.

• Collaborate with the team responsible for video production and creative execution where needed.

Experience with Google Ads and other relevant advertising platforms is beneficial, but the ability to manage Meta Ads hands-on is essential.
3. End-to-End Tracking, Attribution & Revenue Connection
A major priority is understanding how marketing activity translates into sales. You'll be responsible for implementing and maintaining the tracking infrastructure that makes this possible, working closely with the reporting and finance function.

• Implement and troubleshoot tracking across advertising platforms, landing pages, booking systems, CRM workflows and sales processes.

• Configure and maintain UTMs, Meta Pixel, Conversions API (CAPI) and relevant conversion events.

• Set up CRM integrations and workflows to preserve lead and campaign data throughout the customer journey.

• Connect advertising sources and funnel activity with downstream…