Freelance Senior EDM Developer

About this role

Hire Digital is looking for a Freelance EDM Developer with hands-on Adobe Journey Optimizer (AJO) experience to support our internal delivery team across client email marketing and digital campaign projects. The ideal candidate combines strong HTML email / EDM development skills with practical experience building, personalising, testing, and troubleshooting campaigns within Adobe Journey Optimizer.

Requirements
RESPONSIBILITIES

• Develop responsive HTML email / EDM templates from Figma, Adobe XD, Photoshop, or other design files.

• Build email-safe layouts using HTML, CSS, table-based structures, inline styles, and media queries.

• Build, update, and troubleshoot email campaigns within Adobe Journey Optimizer (AJO).

• Support journey setup, personalisation, dynamic content, profile attributes, audience targeting, and campaign QA.

• Ensure compatibility across Outlook, Gmail, Apple Mail, Yahoo Mail, mobile devices, and other major email clients.

• Troubleshoot rendering, responsiveness, personalisation, and campaign logic issues.

• Implement reusable modules, merge tags, conditional content, and dynamic content.

• Conduct pre-send QA covering links, images, alt text, personalisation, responsive behaviour, and content accuracy.

• Make revisions based on internal and client feedback.

• Collaborate with creative, marketing, project management, CRM, and development teams.

• Manage multiple assignments and deliver work within agreed timelines.

REQUIREMENTS

• Strong experience developing responsive HTML emails / EDMs and hands-on experience with Adobe Journey Optimizer (AJO).

• Excellent knowledge of HTML and CSS for email.

• Experience with personalisation and dynamic content within AJO.

• Good understanding of Table-based email layouts, inline CSS, media queries, Outlook / VML fallbacks, ,mobile responsiveness and dark mode considerations

• Experience troubleshooting email rendering across major clients.

• Understanding of customer journeys, audience segmentation, consent, profile data, and email delivery workflows.

• Experience with email testing tools such as Litmus or Email on Acid.

• Strong attention to detail and ability to translate designs accurately into HTML.

• Comfortable working independently within a remote, project-based environment.

• Good written communication and ability to work with international teams.