Fractional Chief Marketing Officer (CMO)

About this role

This is a remote position.
Fractional Chief Marketing Officer (CMO)
Company:Vulcury LLC
Location:Sydney
Engagement:Fractional / Part-time (scope-based; potential to expand)
Reporting Line:CEO (based in California, United States)
Compensation:Competitive, commensurate with experience and scope About Vulcury

Vulcury LLC is a venture studio and growth advisory firm that builds, incubates, and scales businesses across adiverse set of industries, while also supportingselect external growth engagements. The firm operates a centralised growth function that spans:

• Internally incubated companies at varying stages of maturity

• Client engagements across multiple sectors

• Research- and content-driven initiatives related tofinancial markets and investment themes

While a meaningful portion of Vulcury’s current work supports manufacturers and industrial businesses through its subsidiaryTrustBridge, the broader growth mandate includestechnology-enabled services, professional services, and investment-related research and publishing efforts.

Role Overview

Vulcury is seeking aFractional Chief Marketing Officer (CMO)based in Sydney to provide senior marketing leadership across itsmulti-industry portfolio of businesses and engagements.

This role is well-suited for an experienced marketing executive who is comfortable operating acrossdifferent verticals, business models, and audience types—including B2B services, industrial and manufacturing ecosystems, andfinancial or investment-oriented content and platforms.

The Fractional CMO will work closely with aCEO based in California, collaborate with senior leaders across Vulcury’s subsidiaries, and oversee aprimarily India-based execution teamresponsible for day-to-day growth activities across channels.

This is ahands-on leadership role, requiring active involvement in strategy, prioritisation, review, and refinement—not merely high-level advisory input.

Key Responsibilities

Marketing Strategy & Leadership

• Define and refine marketing strategies across multiple businesses, industries, and engagement types.

• Establish clear growth priorities, sequencing, and success metrics across initiatives.

• Balance near-term demand generation with longer-term brand and authority building.

Channel Oversight & Execution

Provide senior-level oversight and guidance across a broad mix of channels, including:

• Paid social and digital advertising

• SEO and website optimization

• Content marketing and thought leadership (blogs, long-form articles, research-driven content)

• Email campaigns, lifecycle marketing, and SDR-support workflows

• Webinars, podcasts, and virtual events

• Media creation and multi-platform distribution

These efforts may support:

• Operating businesses within the Vulcury portfolio

• External client growth engagements

• Investment research, commentary, and financial thought leadership initiatives

Team Leadership (India-Based)

• Lead and mentor a distributed marketing and growth team based primarily in India.

• Translate strategic objectives into clear, executable work streams.

• Ensure quality, consistency, and performance across channels and verticals.

Cross-Functional & Cross-Regional Collaboration

• Interface directly with the U.S.-based CEO and senior leadership on priorities and performance.

• Coordinate with product, sales, research, and operations leaders to ensure alignment.

• Adapt messaging and channel strategy to different buyer types, sales cycles, and audiences.

Industry-Specific Context (As Relevant)

• Support initiatives related to manufacturing, supply chain, and industrial services where applicable.

• Contribute to growth and content strategies related tofinancial investments, markets, and research-driven products.

• Adjust marketing approaches to suit technical, regulated, or high-trust environments.

Engagement Details

• Structure:Fractional / part-time, scope-based

• Location:Sydney, Australia (remote-friendly with cross-time-zone collaboration)

• Travel:Occasional travel may be beneficial but is not required

Requirements

Qualifications

Required

• Senior marketing leadership experience (typically 12+ years), including executive or head-of-marketing roles.

• Demonstrated depth across a wide range of marketing channels, both strategic and operational.

• Experience leading distributed or offshore marketing teams.

• Strong executive communication skills and comfort working directly with founders and CEOs.

• Ability to operate effectively across multiple industries and business models.

Preferred

• Experience spanningB2B services, industrial/manufacturing, and/or financial or investment-related businesses.

• Background in growth consulting, venture studios, or multi-brand portfolios.

• Familiarity with research-led or content-driven growth strategies.

• Experience supporting complex or multi-stakeholder sales environments.

Benefits

Why This Role

• Fractional flexibility:Senior-level influence without full-time constraint.

• Industry breadth:Exposure to multiple sectors, audiences, and growth challenges.

• Global collaboration:Work at the intersection of U.S.-based leadership and India-based execution.

• Substantive impact:Direct ownership of strategy, prioritisation, and execution quality.

• Expandable scope:Opportunity to deepen or broaden engagement as Vulcury scales.

Originally posted on Himalayas