FP&A Manager, G&A

About this role

Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.

Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.

With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces, and the Human Rights Campaign Foundation's Corporate Equality Index!

About the Role
Attentive's G&A functions (Finance, People, Legal, Facilities, and Operations) run the operating backbone of a fast-growing marketing technology company. This role is the primary FP&A partner across all five functions: building the annual budget and rolling forecasts, running the monthly cadence that keeps spend and headcount decisions grounded in data, and improving how the planning process itself works as the company scales. You'll report to the Sr. Director, FP&A, and work independently as an individual contributor with direct, regular exposure to senior functional leaders.

What You’ll Accomplish

• Serve as the primary FP&A partner to leaders across Finance, People, Legal, Facilities, and Operations

• Own the annual budget and rolling forecast cycle for G&A, including headcount, opex, and KPI targets

• Lead monthly business reviews with G&A function leaders, using variance and driver analysis to surface specific spend and headcount decisions, not just report results

• Build and stress-test financial models for new G&A tools, vendors, and headcount investments, challenging assumptions before they reach budget owners

• Own headcount capacity modeling for supported functions, translating hiring plans into budget impact and flagging capacity risk early

• Define and maintain the KPIs that our G&A leaders use to track cost efficiency (e.g., cost per employee, spend-to-headcount ratio, vendor concentration) and explain what's driving the trend each month

• Partner with Accounting to ensure accurate monthly reporting and drive insight through variance analysis

• Identify and lead improvements to G&A planning processes and tooling (Anaplan, NetSuite, Excel, AI-assisted workflows) to reduce manual work as the business scales

• Present financial analysis and recommendations directly to senior leaders

Your Expertise

• 5+ years of FP&A or corporate finance experience

• Bachelor's degree in Finance, Accounting, Business, or equivalent practical experience

• Advanced Microsoft Excel skills

• Hands-on experience with Anaplan and/or NetSuite

• Active use of AI tools to accelerate modeling, forecasting, or reporting work

• Experience supporting G&A functions, including Finance, People, Legal, Facilities, and Operations.

• Experience in a SaaS or subscription-based business environment preferred

• Comfortable navigating ambiguity and independently driving cross-functional initiatives in a fast-paced, high-growth environment

You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

• The US base salary range for this full-time position is $120,000 - $140,000 annually + equity + benefits

• Our salary ranges are determined by role, level and location

#LI-AL1

By applying for this position,…