Founding Marketer (Growth & GTM)

About this role

ABOUT THE ROLE

A fast-growing, pre-seed healthtech startup based in Helsinki is hiring its first dedicated marketer — a founding hire who will own growth, go-to-market strategy, and brand storytelling from day one. This is a rare opportunity to build the marketing function entirely from scratch, shape the company narrative, and directly drive revenue and user growth at an early-stage company operating in the personalized health and diagnostics space.

This is a hands-on, high-ownership role with direct partnership with leadership. If you thrive in fast-paced environments, love building things from zero, and have a strong track record in B2C growth marketing, this role is for you.

WHAT YOU'LL DO

- Define and execute GTM strategy across multiple channels to drive revenue and user growth.

- Lead brand storytelling and positioning — create a compelling, differentiated narrative in the health and wellness space.

- Own and manage paid advertising (Google Ads, Meta, LinkedIn), social media, partnerships, and influencer programs.

- Collaborate cross-functionally with product, sales, design, and customer success teams.

- Set and manage marketing budgets, forecast outcomes, and measure ROI across all channels.

- Build, scale, and mentor the marketing function as the company grows.

- Develop and deploy high-impact marketing campaigns and performance dashboards.

WHAT WE'RE LOOKING FOR

Must-haves:

- 2–5 years of experience in B2C growth marketing, sales, or adjacent fields.

- Demonstrable experience building and/or leading a marketing function.

- Proficiency in digital marketing channels — Google Ads, Meta, and LinkedIn.

- Strong brand storytelling and positioning skills.

- Proven track record defining and executing multi-channel GTM strategies that drive revenue growth.

- Experience with influencer and partner marketing, including campaign management and negotiation.

- Proficiency with advanced marketing analytics, attribution modeling, and CRM/tooling (e.g., GA4, dashboards, CRM integrations).

- Experience managing marketing budgets, forecasting, and measuring ROI.

Nice to have:

- Strong analytical skills for testing and iterating on marketing strategies at scale.

- Experience in healthtech, wellness, diagnostics, or subscription/membership-based B2C products.

- Background at a similarly early-stage startup in the health or life sciences space.

COMPENSATION & BENEFITS

- Salary: $35,000 – $70,000 USD annually (commensurate with experience)

- Early-stage equity opportunity (founding team hire)

- Visa sponsorship available

LOCATION

- On-site in Helsinki, Finland

- This is not a remote role — regular in-person presence is expected