(Founding) Business Development Representative

Über diese Stelle

🧡 Coverflex
Coverflex started with a simple observation: work changed, but compensation didn’t.
A few founders looked at how people were being paid across Europe — rigid salary structures, fragmented benefits, systems that were complex for HR and often meaningless for employees — and realized the model simply hadn’t kept up with modern work.
So we decided to rebuild it.
What began in Portugal as a small team trying to fix a broken compensation system quickly grew into one of the most ambitious compensation platforms in Southern Europe. Today, thousands of companies use Coverflex to manage benefits, meal allowance, insurance, and flexible compensation through a single platform.
But what makes Coverflex special isn’t just the product — it’s how we build.
We’re a team of people who like solving hard problems, moving fast, and taking real ownership. We care about clarity, autonomy, and impact. Titles matter less than outcomes, and good ideas can come from anywhere.
Now we’re entering our next chapter.
After building strong traction in Portugal, Spain, and Italy, we’re expanding into Germany — one of Europe’s most sophisticated and complex compensation markets.
Launching a new country at Coverflex isn’t about “copy-pasting” what already exists. It’s about building again — understanding the market, challenging old assumptions, and creating something that truly works for local companies and employees.
If you join at this stage, you won’t just be joining a company.
You’ll be helping build the next chapter of it.
⚙️ TL;DR (The Essentials)

• Role: (Founding) Business Development Representative

• Seniority Level: Intermediate

• Type: Individual Contributor

• Languages: English (main) / German (C2/native). Portuguese / Spanish / Italian are a plus

• Main Tools: HubSpot, LinkedIn Sales Navigator, Outreach, Notion, Slack

• Location: Remote (Germany)

• Compensation:
- Base Salary: €35,000 – €42,000
-Bonus / Commissions: €15,000 – €18,000
-Equity: Yes – Stock Options under our Equity Incentive Plan
- Benefits: you can check them below (at the end of the page)
- Contract Type: Permanent

💥 Your Impact
Your role will play a major role in our success because you’ll be one of the first BDRs dedicated to the German market, directly fueling our sales pipeline and revenue growth.
You’ll be the engine behind new opportunities — opening doors, creating conversations, and ensuring our Account Executives spend their time on high-quality, well-qualified meetings.
You’ll know you’re successful when, after 90 days, you’ve:

• Built a strong outbound rhythm with consistent, high-quality activity

• Started booking qualified meetings for AEs

• Become autonomous in prospecting, CRM hygiene, and handover

How we’ll measure success:

• Main KPI 1: Number of outbound activities (calls)

• Main KPI 2: Number of meetings booked (SQL)

• Main KPI 3: Number of qualified meetings (SAL)

• Secondary KPI 1: Pipeline and revenue influenced

• Secondary KPI 2: CRM data quality and feedback loops

⚡ Reality Check - What Makes This Role Hard
Let’s be real — here’s what makes this role challenging:

• High volume of outreach with frequent rejection

• A strong focus on phone-based prospecting (cold calls are key)

• You need resilience, consistency, and energy — even on hard days

• You’ll be measured on inputs and outputs, not just effort

• Fast feedback loops: you’ll constantly adapt based on results

• You’ll need to help build structure where it doesn’t fully exist yet, contributing to playbooks, processes, and feedback loops that will shape how our GTM motion is set up in Germany

This role is not about comfort — it’s about growth, grit, and momentum.
👤 You
Must-haves (evidence, not years)

• Self-driven, proactive mindset, with strong motivation to continuously improve

• Outcome-focused approach, where “good enough” beats perfect and impact beats process

• Iterative, curious, entrepreneurial mindset, focused on bringing solutions, not just problems

• Resilience in the face of rejection, with the ability to hear “no” without taking it personally

• Creative problem-solving ability when the obvious path is blocked

• Strong verbal communication skills

• Fluency in English and German

Nice-to-have

• SMB outbound sales experience

• Knowledge of the benefits market

• Exposure to tech, HR, finance, or benefits-related ICPs

• Strong CRM usage habits, with HubSpot experience as a plus

• Spanish, Italian, or Portuguese language skills

🧬 Your DNA

• Proactive: you bring energy, initiative, and resilience to your work

• Persuasive: you influence others effectively without being aggressive

• Objection-ready: you stay comfortable handling pushback and difficult conversations

• Calm under pressure: you remain grounded and composed in challenging situations

• Coachable: you actively seek and embrace continuous feedback to improve

You’ll probably find this frustrating if…

• You lack ambition

• You struggle with feedback

• You give up easily after rejection

• You prefer low-activity, low-pressure roles

👥 Manager & Team
Meet Your Manager
Hiring Manager: Alex Andrés Knight - Sales Enablement Manager
Location: Spain
LinkedIn Profile:
Profile Snapshot:

• Energy: Positive

• Communication: Empathic and direct

• Feedback Style: Constructive, actionable

How to work with me - in the Manager's own words:
“As your BDR Manager, my goal is to ensure you have everything you need to succeed in your role.
We’ll have weekly 1:1 meetings where we’ll discuss your progress, challenges, goals, and any support you might need. I believe in open and transparent communication, so feel free to reach out anytime through our #it_bdr Slack channel for team-related updates or directly via DM if you need quick feedback or want to discuss something privately.
Ultimately, I’m here to help you grow, remove obstacles, and make sure you feel confident and equipped to hit your targets.”
Your Team
You’ll work day-to-day with:

• Max Feider, Head of…