(Founding) Account Executive

About this role

🧡 Coverflex

Coverflex started with a simple observation: work changed, but compensation didn’t.
A few founders looked at how people were being paid across Europe — rigid salary structures, fragmented benefits, systems that were complex for HR and often meaningless for employees — and realized the model simply hadn’t kept up with modern work.
So we decided to rebuild it.
What began in Portugal as a small team trying to fix a broken compensation system quickly grew into one of the most ambitious compensation platforms in Southern Europe. Today, thousands of companies use Coverflex to manage benefits, meal allowance, insurance, and flexible compensation through a single platform.
But what makes Coverflex special isn’t just the product — it’s how we build.
We’re a team of people who like solving hard problems, moving fast, and taking real ownership. We care about clarity, autonomy, and impact. Titles matter less than outcomes, and good ideas can come from anywhere.
Now we’re entering our next chapter.
After building strong traction in Portugal, Spain, and Italy, we’re expanding into Germany — one of Europe’s most sophisticated and complex compensation markets.
Launching a new country at Coverflex isn’t about “copy-pasting” what already exists. It’s about building again — understanding the market, challenging old assumptions, and creating something that truly works for local companies and employees.
If you join at this stage, you won’t just be joining a company.
You’ll be helping build the next chapter of it.
⚙️ TL;DR (The Essentials)
Role: Founding Team - Account Executive
Seniority Level: Intermediate
Type: Individual Contributor
Languages:English (main) / German (C2/native). Portuguese / Spanish / Italian are a plus.
Main Tools: HubSpot, LinkedIn Sales Navigator, Notion, Slack
Location: Remote (Portugal)
Contract Type: Permanent
Compensation:

• Base Salary:€30,000 - €42,000

• Commissions: OTE 70/30

• Equity: Yes – Stock Options under our Equity Incentive Plan

• Benefits: you can check them below (at the end of the page)

💥 Your Impact
As a (Founding) Account Executive for Germany, your role is to build Coverflex’s presence in the German market by driving new business, closing deals, and helping companies rethink how they manage compensation and benefits.
You’ll be responsible for owning the sales cycle from first contact to closing while also helping shape how we sell in Germany.
Because this is a founding role, you won’t just execute an existing playbook — you’ll also help create it. In the early stages, you’ll generate a significant portion of your own pipeline, experiment with outbound approaches, and contribute insights that will define Coverflex’s go-to-market strategy in the region.
You’ll be on the front line of Coverflex’s expansion, representing the company in every conversation with potential customers and helping establish our reputation in the German market.
You’ll know you’re successful when, after 90 days, you’ve…

• Built a consistent pipeline of qualified opportunities, including opportunities sourced through your own outbound efforts

• Closed your first deals and contributed net-new revenue

• Led discovery calls, demos, and commercial conversations independently

• Established strong CRM discipline (activity tracking, notes, next steps)

• Begun contributing insights on the German market that help refine messaging, positioning, and sales processes

• Shown early forecasting reliability and deal ownership

How we’ll measure success:

• Main KPI 1: New ARR generated (closed-won deals)

• Main KPI 2: Pipeline coverage and progression

• Main KPI 3: Sales activity and conversion rates

• Main KPI 4: Forecast accuracy and CRM hygiene

⚡ Reality Check – What Makes This Role Hard
Let’s be real - here’s what makes this role challenging:
SMB sales moves fast. It’s execution-heavy, repetitive at times, and results depend on discipline and consistency. On top of that, this role is part of launching and building our presence in a new market, which means more ownership and ambiguity than in a fully mature setup.

• You’ll help build structure where it doesn’t fully exist yet, contributing to playbooks, processes, and feedback loops that will shape how our GTM motion works in Germany

• The role requires high activity volume — calls, emails, follow-ups, and constant pipeline movement. Staying sharp and consistent is key

• Not every lead will convert. Rejection and persistence are part of the job, and resilience matters

• You’ll handle multiple deals at different stages simultaneously, which requires organisation and strong prioritisation

• You’ll need to learn fast, adapt your pitch, and improve week after week based on feedback and results

• Success comes from consistent execution, not occasional big wins

👤 You
Must-haves (evidence, not years)

• Experience in B2B sales environments, ideally within SaaS or technology companies

• Experience with inbound and/or outbound prospecting, including managing first conversations with potential customers

• Ability to run end-to-end SMB sales cycles, from discovery to closing

• Strong organisational skills to manage and prioritise an active pipeline

• Comfort working in target-driven environments, with clear KPIs and sales goals

• Strong written and verbal communication skills, with the ability to build trust with prospects

• Resilient, proactive mindset, with the ability to learn quickly and improve through feedback

• Fluency in English and German

Nice-to-have

• Experience selling HR, benefits, insurance, or fintech solutions

• Familiarity with HubSpot or similar CRM platforms

• Experience in startup or fast-growing environments

• Spanish, Italian, or Portuguese language skills

🧬 Your DNA

• Energetic: you bring momentum to every conversation

• Resilient: you don’t take rejection personally

• Curious: you ask good questions and want to understand customer pain

• Structured: your pipeline lives in the CRM, not in your…