Field Marketing Manager

About this role

<div class="content-intro"><h2><strong>About Anthropic</strong></h2> <p>Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.</p></div><h2><strong>About the role</strong></h2> <p>We are looking for a high-energy, results-driven Field Marketing Managers to own and scale our field marketing strategy across North America in various customer and partner segments - Startups, Enterprise, Partners, etc. In this role, you will be the driving force behind regional events and programs that build pipelines and accelerate revenue through in-person and virtual experiences.</p> <p>We are seeking self-starters who thrive in a fast-paced environment, can operate independently with minimal oversight, and have a proven track record of building and executing impactful field programs that move the needle for sales. You will be responsible for the full program lifecycle — from strategy and sales alignment through execution and pipeline attribution.</p> <h2><strong>Key responsibilities</strong></h2> <h3><strong>Field Event Strategy & Execution</strong></h3> <ul> <li>Own the end-to-end strategy, planning, and execution of field events across North America — including executive dinners, roundtables, workshops, regional conferences, and roadshows</li> <li>Build and manage a regional field marketing calendar in close coordination with sales leadership and demand generation</li> <li>Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration</li> <li>Manage sponsorships, venue relationships, speakers, and third-party event investments end to end</li> </ul> <h3><strong>Pipeline Generation & Accountability</strong></h3> <ul> <li>Drive measurable pipeline and revenue impact from every program — own pipeline targets tied to field marketing in North America</li> <li>Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up</li> <li>Work hand-in-hand with sales and BDR teams to build targeted invite lists and ensure strong attendance from priority accounts</li> <li>Track and report on program ROI, pipeline sourced and influenced, and attendee engagement metrics</li> </ul> <h3><strong>Cross-Functional Collaboration</strong></h3> <ul> <li>Serve as the primary field marketing point of contact for North America sales leadership, ensuring programs align with territory plans and revenue goals</li> <li>Coordinate with demand generation, content, product marketing, and brand teams to create compelling event collateral, messaging, and follow-up assets</li> <li>Bring field insights back to the broader marketing team to inform campaign strategy and messaging</li> </ul> <h3><strong>Operational Excellence</strong></h3> <ul> <li>Manage field marketing budgets with a bias toward efficiency and measurable outcomes</li> <li>Maintain project plans, timelines, vendor relationships, and logistics with high attention to detail</li> <li>Build scalable, repeatable playbooks for field programs that can be replicated across regions and segments</li> </ul> <h2><strong>Minimum qualifications</strong></h2> <ul> <li>A proven track record of driving pipeline through field programs — you think in terms of pipeline and revenue, not just attendance</li> <li>A highly self-directed and execution-oriented mindset — you move fast, take ownership, and don’t wait to be told what to do</li> <li>Strong project management skills with the ability to juggle multiple programs, regions, and stakeholders simultaneously</li> <li>Deep experience working cross-functionally with sales, BDR, and demand generation teams</li> <li>Excellent communication skills — equally effective influencing sales leaders and collaborating with marketing peers</li> <li>Comfort with the event and marketing tech stack (Salesforce, HubSpot/Marketo, Splash/Eventbrite, 6sense, or similar)</li> </ul> <h2><strong>Preferred qualifications</strong></h2> <ul> <li>7+ years of field marketing or event marketing experience in B2B SaaS — experience at a late-stage technology startup or hyper-growth public technology company is required</li> <li>ABM experience and comfort using intent data to drive targeted event and account strategies</li> <li>Experience at a high-growth startup or scale-up where speed and resourcefulness are table stakes</li> <li>Experience supporting enterprise and strategic sales segments with high-touch, executive-level programs</li> </ul> <p><strong>Role-specific policy:</strong> For this role, we expect staff to be able to work from our San Francisco or New York office at least once a month for cross-functional stakeholder engagement. Additionally, this role will require up to 40% travel for events and customer engagements.</p> <p><strong>Deadline to apply: </strong>None. Applications will be reviewed on a rolling basis.</p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>The annual compensation…