Field Marketing Lead (12 Month Fixed Term)

About this role

<div class="content-intro"><p>At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.</p> <p>We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.</p> <p>To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.</p> <p>Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.</p> <p>If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.</p></div><p><strong>WHAT YOU'LL DO</strong></p> <p>Due to our regional marketing lead going on maternity leave, our EMEA team is looking for an experienced, highly-driven individual with meticulous attention to detail to lead field marketing and partner events for EMEA. You will be the field marketing lead for all central region events (DACH, Eastern Europe), meaning you will strategize, evaluate, and collaborate with internal cross-functional teams to efficiently carry out regional events across key markets and with key partners in the Braze Partner Marketing Ecosystem, with the goal of delivering on regional pipeline objectives. This will be a contract based offer to cover while the regional manager is on leave. </p> <p>Creativity and flexibility to adapt to the changing event environment, leveraging creative digital activations, and regionalising global programs for the Central market will be a key function of the role. Day-to-day responsibilities will include leading all GTM communications for events and working closely to create an event strategy that hits the pipeline goals of the Sales team through: researching and evaluating top DACH industry events, consulting Partnerships leads in the region and HQ for integration of partners into field marketing strategy, screening event recommendations from go-to-market teams, scouting and securing event venues for owned events, sourcing and managing DACH-specific vendors and consultants, overseeing on-site production and trouble-shooting at all sponsored and owned events, management of event assets (physical, digital, and promotional), in addition to the important role of sales enablement on events and reporting on event success with data-driven metrics.</p> <p><strong>Key responsibilities will be:</strong></p> <ul> <li>Lead the annual events calendar including: strategy and execution of all EMEA events from concept to execution, including venue and vendor sourcing, project management and budget reconciliation</li> <li>Work cross-functionally (with marketing and regional stakeholders) to ensure all deliverables and deadlines are identified and met throughout the development, budget and fee negotiations, legal compliance, design, programming, and enablement phases of projects, including working closely with global event counterparts at HQ as needed</li> <li>Drive regional event programming and content delivery – being the project lead with HQ content leads to help programming/speakers on the development of content, and then manage how event programming is shared during and post event</li> <li>Collaborate effectively with EMEA Partnerships and Partner Marketing in HQ to ensure partners are leveraged to drive field marketing strategy and pipeline goals</li> <li>Collaborate with HQ brand team to ensure events are within brand guidelines</li> <li>Lead the Central region go-to-market event enablement on monthly/quarterly event plans with Sales and Success teams</li> <li>Lead event kick-offs and weekly event program syncs to streamline communication and ensure alignment across the marketing team at HQ</li> <li>Work collaboratively with website and operations teams to ensure internal systems (Salesforce, Zoom, GoToWebinar, Marketo, etc.) are effectively used</li> <li>Measure and evaluate event success and effectiveness against pipeline goals and regional KPIs</li> <li>Create post-event wrap-up reports, sharing key learnings and best practices</li> <li>Act as in-office event support for the Central teams, including management of swag/brand needs, as well as in-office event support for non-marketing events as needed</li> </ul> <p><strong>WHAT YOU HAVE</strong></p> <ul> <li>5 years experience as a field marketer/event production manager/producer at a B2B SaaS company</li> <li>Field marketing, events and event management are your passion</li> <li>Experience working with partners to run co-branded events</li> <li>Organized and has an incredible attention to detail</li> <li>Able to prioritize and juggle multiple projects at once</li> <li>Outgoing and able to lead informational sessions with regional go-to-market team</li> <li>Works well within a fast-paced environment and can adapt to changes easily and efficiently</li> <li>Clever problem solver who is comfortable making decisions and/or collaborating with team members. Not afraid to ask questions or raise concerns</li> <li>A polished and professional demeanor with an eye…