Field Marketing and Sales Support Specialist

About this role

<div class="content-intro"><p>Carbon Robotics is the leader in physical AI for agriculture, helping farmers become more profitable and sustainable. Its flagship product, the LaserWeeder™, is the world’s leading commercial laser weeding system with hundreds of units operated by farmers in 15 countries worldwide.<br><br>LaserWeeder combines computer vision, AI, robotics, and high-powered lasers to identify weeds and destroy them with sub-millimeter precision—no herbicides, hand labor, or soil disturbance required. Growers achieve weed control cost reductions of up to 80% and crop yield increases of 5–50%, with payback in one to three years. The system is powered by Carbon AI’s Large Plant Model (LPM), trained on 150 million labeled plants, and can start weeding any crop or field in minutes.<br><br>The company's second product is Carbon Autonomy, the most dependable tractor autonomy solution. Carbon Autonomy includes a retrofit tractor autonomy kit for John Deere tractors, autonomy software, and remote supervision for real-time interventions if required.<br><br>Carbon Robotics is based in Seattle, Washington State, USA and has raised $185 million in capital since 2018 from leading investors including NVIDIA’s NVentures and BOND.</p> <p><a href="https://www.youtube.com/@CarbonRoboticsLaserWeeding">YouTube</a> | <a href="https://x.com/carbon_robotics">X</a> | <a href="https://www.instagram.com/carbon_robotics/">Instagram</a> | <a href="https://www.linkedin.com/company/carbonrobotics/">LinkedIn</a> | <a href="https://carbonrobotics.com/news">News</a></p></div><p>Due to recent expansion in the ANZ region we are seeking a motivated and results-driven<strong> Field Marketing and Sales Support Specialist</strong> to support Carbon Robotics’ business growth through lead generation, customer engagement, and marketing activities. This role combines sales development and marketing support, helping to identify new opportunities, nurture customer relationships, and contribute to brand awareness initiatives.  </p> <h2><strong>What you’ll do:</strong></h2> <h3><strong>Field Marketing Responsibilities</strong></h3> <ul> <li>Assist in the development, execution, and tracking of targeted marketing campaigns to maximize performance and engagement.</li> <li>Support digital marketing initiatives, including email marketing and social media activities, while analyzing and reporting on key engagement metrics.</li> <li>Create and distribute compelling marketing materials and promotional content to drive brand awareness.</li> <li>Conduct market research and competitor analysis to inform outreach strategies and discover new pipeline opportunities.</li> <li>Organise, participate in, and track the performance of trade shows, webinars, and customer events to maximize local lead generation.</li> </ul> <p></p> <h3><strong>Sales Responsibilities</strong></h3> <ul> <li>Generate and qualify high-quality leads through outbound calls, emails, social media, and other prospecting activities to directly build and grow our sales pipeline value.</li> <li>Follow up on inbound enquiries to consistently convert prospects into qualified sales opportunities.</li> <li>Schedule appointments and product demonstrations for the sales team to advance the pipeline.</li> <li>Maintain accurate customer records in the CRM system to track pipeline movement and data health.</li> <li>Build and maintain strong relationships with prospective and existing customers to optimize customer engagement metrics.</li> <li>Meet or exceed individual sales, lead-generation, and overall revenue contribution targets.</li> </ul> <p></p> <h2><strong>Knowledge, Skills and Abilities for Success:</strong></h2> <ul> <li>1–3 years' experience in inside sales, telesales, business development, or marketing.</li> <li>Strong communication and relationship-building skills.</li> <li>Experience using CRM systems such as Salesforce, HubSpot, or similar.</li> <li>Proficiency in Microsoft Office and Google applications.</li> <li>Ability to manage multiple priorities and work independently.</li> <li>Strong customer service orientation, ability to troubleshoot and handle objections.</li> <li>Good time management skills, with an ability to be a self-starter, work autonomously and show initiative.</li> <li>Ability to travel within Australia, New Zealand and internationally as required. 30% home based & 70% of time travelling.</li> <li>Typical annual events include, but not limited to; NZ Hort Conference (July), Asia Fruit Logistica (September), Elmore Field Days (October), Future Hort Leaders (October), Hort Connections (June) and Fieldays NZ (June).  Each event is likely to occupy 3-7 days through travel to and from, setup in the field, the event and pack-up.</li> <li>Flexible to work extended hours including weekends as required to support business needs.</li> <li>Work closely with multiple internal stakeholders including logistics, marketing, service and sales personnel.</li> </ul> <h3><strong>Preferred Qualifications</strong></h3> <ul> <li>Experience in B2B sales and marketing.</li> <li>Knowledge of digital marketing platforms and social media advertising.</li> <li>Relevant qualification in Business, Marketing, Sales, or a related…