EverPro - Senior Growth Marketing Manager - ABM (Remote, US)

About this role

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 745,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com.
We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here:
EverPro, a business within EverCommerce, provides software and solutions designed to help home and field service businesses run and grow their companies with greater efficiency and confidence. EverPro brings together purpose-built tools across key trades—including field service, remodeling and roofing, landscaping, and pest and lawn—so service professionals can manage operations, engage customers, and drive long-term growth.
Our solutions support the full lifecycle of running a service business, from scheduling and dispatching work, to estimating, invoicing, and payments, to customer communication, reputation management, and business insights. Together, these connected solutions help service pros win more jobs, save time, and build stronger, more resilient businesses.
improveit 360 is looking for a Senior Account-Based Marketing Manager to own and scale our account-based marketing strategy for a focused market of high-value remodeling businesses.
This is not a campaign management role. We’re looking for an experienced ABM leader who can bring Marketing and Sales together around a shared target-account strategy, translate account intelligence into coordinated action, and build programs that create measurable account engagement, pipeline and revenue.
You’ll own the strategy and operating model across the full ABM lifecycle — from target account selection and tiering through buying committee engagement, intent, account-based advertising, Sales activation, Marketing Qualified Accounts (MQAs), pipeline progression and measurement.
Because improveit 360 serves a relatively small, high-value addressable market, success requires a thoughtful approach to where and how we invest. You’ll determine which accounts warrant 1:1 attention, where 1 programs can create leverage, and how broader account-based programs can efficiently engage the rest of our target market.
Most importantly, you’ll be a connector between Marketing and Sales. The right person will be comfortable bringing strong recommendations to Sales leadership, incorporating frontline feedback, creating shared accountability and continually evolving our approach based on what we learn.
Responsibilities:

• Own the Target Account Strategy

• Own and continuously refine improveit 360’s Target Account List (TAL) in partnership with Sales leadership.

• Develop and maintain the criteria used to identify, prioritize and tier high-value accounts.

• Establish clear 1:1, 1 and 1 account strategies based on account potential, ICP fit, intent, engagement and strategic value.

• Partner with Sales to ensure account ownership, prioritization and treatment remain aligned as the market and pipeline evolve.

• Develop governance processes for adding, removing and reprioritizing target accounts.

• Build Buying Committee + Account Intelligence

• Define priority personas and buying committee roles within target accounts.

• Partner with Marketing Ops, RevOps and data providers to improve contact coverage and account intelligence.

• Identify gaps in buying committee penetration and develop strategies to reach additional stakeholders.

• Use firmographic, behavioral, intent and engagement data to help Marketing and Sales understand where opportunities exist within target accounts.

• Ensure Sales has actionable account and contact intelligence rather than simply more data.

• Develop and Execute Account-Based Programs

• Develop integrated ABM programs across 1:1, 1 and 1 motions.

• Translate account tiers, buying committees and customer needs into differentiated engagement strategies.

• Partner with Paid Media, Content, Product Marketing, Events and other channel owners to activate coordinated account-based experiences.

• Identify content, messaging and personalization needs by account tier, buying committee, vertical and stage of the buying journey.

• Work with Product Marketing and Content to prioritize and develop the assets required to support account plays.

• Test new channels, tactics and personalization approaches and scale those that demonstrate meaningful account engagement and progression.

• Identify opportunities for executive engagement, events, direct mail, digital advertising and other high-value experiences where appropriate.

• Lead Sales + Marketing ABM Alignment

• Serve as the primary Marketing partner to Sales leadership for the ABM motion.

• Establish and lead recurring Sales + Marketing account reviews focused on priority accounts, engagement, intent signals, active plays and progression.

• Translate Marketing activity and account intelligence into clear, actionable recommendations for AEs and SDRs.

• Develop Sales plays and enablement tied to account tier, persona, engagement and buying signals.

• Establish clear expectations for Marketing and Sales ownership throughout the account lifecycle.

• Build feedback loops that allow Sales insights to continuously improve targeting, messaging, qualification and Marketing strategy.

• Create shared accountability for target-account progression rather than treating ABM as a Marketing-only program.

• Own the Marketing…