Email Marketing Specialist

About this role

<p><strong>The American Marketing Association is looking for an Email Marketing Specialist! </strong></p> <p> </p> <p><strong>Who We Are</strong> </p> <p><strong>About the American Marketing Association (AMA)</strong></p> <p>As the leading global professional marketing association, the <a href="https://www.ama.org/">AMA</a> is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals, including: <a href="https://www.ama.org/journal-of-marketing/">Journal of Marketing</a>, <a href="https://www.ama.org/journal-of-marketing-research/">Journal of Marketing Research</a>, <a href="https://www.ama.org/journal-of-public-policy-marketing/">Journal of Public Policy and Marketing</a>, <a href="https://www.ama.org/journal-of-international-marketing/">Journal of International Marketing</a>, and <a href="https://www.ama.org/journal-of-interactive-marketing/">Journal of Interactive Marketing</a>. Our industry-leading training events and conferences define future-forward practices, while our professional development and <a href="https://www.ama.org/certifications/">PCM® professional certification</a> advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association's philanthropic arm, the <a href="https://www.ama.org/about-ama-foundation/">AMA’s Foundation</a>, is inspiring a more diverse industry and ensuring marketing research impacts public good. </p> <p> </p> <p>AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at <a href="https://www.ama.org/">AMA.org</a>. </p> <p> </p> <p><strong>What to know about this role</strong></p> <ul> <li>We are a fully remote organization with team members in over 20 states within the US. Work from the comfort of your home, a local coffee shop, or wherever in the U.S. brings you joy! However, please note that you MUST live in one of the following states to be considered for this role:</li> <ul> <li>Alabama, Colorado, District of Columbia, Florida, Georgia, Illinois, Indiana, Louisiana, Massachusetts, Michigan, Minnesota, North Carolina, New Jersey, New York, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Virginia, Washington, or Wisconsin! </li> </ul> <li>We are unable to consider candidates who require an H1-B sponsorship at this time.</li> <li>The salary range for this position is: $60,000 to $65,000 based upon experience.</li> </ul> <p><span data-olk-copy-source="MessageBody">Please note, we ask that if you are interested in this role, please apply to be considered. Only candidates who apply and move through our established process will be considered for this role. Please do not reach out to AMA team members directly about this role. </span></p> <p> </p> <p><strong>The impact of this role</strong></p> <p>Email Marketing is a vital method that our members and stakeholders interface with. All of our events, programming, learning opportunities, membership benefits, and more move through this channel. The Email Marketing Specialist is the primary owner of AMA’s email marketing channel, responsible for day-to-day execution, calendar management, and performance reporting across a high-volume email program. Reporting to the Senior Growth Marketing Manager, this role offers full visibility into a well-established email program with infrastructure already in place. It is ideal for a detail-oriented, technically proficient marketer who thrives on managing competing priorities in a high-volume, multi-stakeholder environment.</p> <p> </p> <p><strong>What you’ll be doing</strong> </p> <p><strong>Campaign Execution</strong></p> <ul> <li>Build, test, and deploy a high volume of email campaigns across program types, including promotional, informational, sponsored, fulfillment, transactional, and lifecycle.</li> <li>Manage the email marketing calendar, ensuring campaigns are scheduled, coordinated across teams, and delivered on time.</li> <li>Apply audience segmentation and list logic to ensure the right contacts receive the right communications.</li> <li>Maintain meticulous attention to detail across all sends, including copy, links, audience selection, send time, and formatting.</li> </ul> <p><strong>HubSpot and Marketing Automation</strong></p> <ul> <li>Execute and maintain email campaigns and workflows within AMA’s HubSpot Marketing Hub.</li> <li>Work within existing automation infrastructure, including nurture workflows, triggered communications, and lifecycle programs.</li> <li>Support list management, contact segmentation, and subscription type maintenance in HubSpot.</li> </ul> <p><strong>Reporting and Performance Monitoring</strong></p> <ul> <li>Pull and maintain regular email performance reports covering open…