Email Marketing Manager

About this role

The Role

We are looking for a qualified self-starter to join our company as an Email Marketing Manager. This individual will develop, manage, and optimize lifecycle, transactional and promotional email campaigns, as well as push notifications and SMS. They will be a part of a dynamic and fast-paced team that aims to enrich and foster the relationship with the GTI customer by delivering great experiences through multiple channels at key moments in the customer lifecycle. The position will report to the Director of Shopper Loyalty & Insights and will work closely with the Marketing, Design, Content, Product, Engineering and BI teams.

Responsibilities

• Act as Product Owner for customer communication tools (i.e. - Hubspot, Salesforce Email Studio, Spring Big, etc) & the email/text message creation process

• Work closely with Marketing & Brand Teams to align on a cohesive communication strategy, roadmap, and goals and to identify and target customers for relevant and profitable promotional activity

• Build dynamic, highly-targeted messaging and campaigns tailored to distinct buyer personas (i.e. ensuring each audience receives unique content).

• Develop email, push and SMS marketing strategies in…