Education & Events Manager, Drybar & Curlsmith

About this role

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun,PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.
Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!
Position: Education & Events Manager, Drybar & Curlsmith
Department: Sales – Beauty
Work Location: MA, NY, NJ, TX, CA, IL, 100% Remote
What you will be doing:
Helen of Troy is seeking a strategic Education & Events Manager to shape how our powerhouse hair brands—Drybar, Curlsmith, and Hot Tools—connect with consumers and retail partners. In this role, you will lead the development and execution of innovative education programs and high-impact events that drive sales, strengthen brand equity, and deepen customer relationships. From crafting compelling training content to orchestrating conferences, workshops, webinars, and in-store activations, you’ll collaborate with cross-functional teams and external partners to deliver best-in-class experiences that advance our business objectives and position our brands for long-term success.
Education Responsibilities:

Develop and implement an annual education strategy aligned with Americas Sales & Marketing objectives and global brand priorities

Create and manage a variety of training content, including but not limited to videos, digital learning tools, printed materials, and live training guides

Develop and facilitate training materials for key accounts, including brand stories, product knowledge, launch info, and selling strategies

Support new hire onboarding with brand education and in-store activation training

Collaborate with Marketing and Retailer Education Management to create product knowledge content and training videos

Partner with Key Account Directors and Field Team to ensure tailored and flawless execution of education and events per location

Organize major account education events and corporate events, including FLC, Sephora, brand events

Manage sample and promotional product distribution to the Sales and Education Specialist Team

Manage virtual and in-person learning platforms, including registration, content delivery, and participant engagement

Ensure consistent messaging and impactful storytelling to raise brand equity through collaboration with marketing, global education and creative teams

Event Responsibilities:

Plan and support key account events, including portal entry, collateral, GWP receipts, and execution

Coordinate logistics between field personnel and key accounts, including approvals, planning, and tool ordering

To develop collateral materials and ensure events are on trend, strategize with sales/marketing/international teams on planning retail events to support sales growth and manage the programs in their entirety

Work closely with other beauty divisions to support other channels as needed

Curate retailer-specific events that align with brand and consumer priorities, driving strong sales and achieving store-level ROI

Foster and manage relationships with retail partners to develop a plan of action tailored to their event guidelines & key retail activations

Budget and manage event assets and collateral and ensure cost-effective execution

Build and maintain relationships with Retail partners across education and events

Serve as the primary point of contact for event inquiries and educational program support

Ensure a high-quality experience for all participants through excellent customer service and attention to detail

Track and report on KPIs related to education and events

Prepare post-event and program evaluations to inform future improvements

Maintain accurate records and documentation for compliance and reporting purposes

Monitor competitive activity and share insights to inform strategic decisions

Management Responsibilities:
Hire, onboard, and training direct reports supporting Education and Events

Skills needed to be successful in this role:

Strong project management and organizational skills

Excellent communication and interpersonal abilities

Proficiency in event management software and learning management systems (LMS)

Ability to work independently and collaboratively in a fast-paced environment

Minimum Qualifications:

Bachelor’s Degree

5+ years of experience in educational programming and/or event management

Strong understanding of the hair category and prestige beauty landscape. Ulta and Sephora experience required

This role requires reliable transportation to travel to various store locations; a valid driver’s license may be required depending on region.

Authorized to work in the United States on a full-time basis

Preferred Qualifications:

Bilingual English/Spanish/French capabilities

Licensed and experienced Hairstylist/Cosmetologist

In California, Massachusetts, New Jersey and New York, the standard base pay range for this role is $82,170 - $102,712 annually. This base pay range is specific to California, Massachusetts, New Jersey and New York and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.
Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life…