eCommerce Manager - Site Conversion & Experience (CRO)

About this role

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.
We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.

We operate across 3 business segments:

• Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations

• Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service

• FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses

Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 600 staff with an intact startup mindset. We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Asia Pacific.
Requirements

At Sleek, we believe AI is transforming content marketing, but human insight and strategic thinking are what drive lasting impact.
Mission
Own the website UI/UX, conversion, and engagement performance across Sleek's websites, turning site visitors into funnel entrants through continuous optimisation, experimentation, and AI-driven user experiences. Over time, take ownership of the full visitor-to-funnel-start conversion rate across all markets.
Outcome 1 (1–6 Months): Improve Funnel Entry Conversion

• Improve visitor-to-funnel-start conversion rates across all Sleek websites

• Optimise landing pages, CTAs, and funnel-entry messaging

• Align traffic intent with the landing page experience
Outcome 2 (1–6 Months): Lift Conversion on High-Intent Landing Pages

• Improve on-site conversion across key landing pages receiving paid traffic

• Run A/B tests on page structure, copy, layout, and user journeys

• Partner with the Paid Marketing team to ensure strong ad-to-page intent alignment (you own the page; they own the traffic)
Outcome 3 (1–12 Months): Introduce AI-Driven Funnel Experiences

• Launch an AI-driven advisor to support service and price discovery

• Optimise the site for LLM-driven discovery and emerging AI browsing experiences (GEO/Web MCP)

• Use AI tools to improve workflows, insights, and funnel efficiency
Outcome 4 (12+ Months): Step Up into Full Funnel Ownership

• Develop a deep understanding of funnel economics and user behaviour

• Influence pricing, packaging, and monetisation decisions

• Progressively take ownership of end-to-end funnel performance for a market
Must-Have Experience

• 4 to 7 years of experience in CRO, conversion optimisation, digital product, or UX-focused growth roles. This is a CRO/UX-led role — it is not a paid media, SEO/content, or traditional e-commerce/platform management role (e.g. Shopify, marketplaces, catalogue management, or merchandising).

• Builds with AI, not just uses it — has personally designed or deployed AI-powered workflows, automations, or agents to solve business problems. Treats AI as a systems-building capability rather than simply a copywriting or ideation tool.

• Hands-on experience improving website UI/UX, designing and iterating on page components, and refining value propositions and conversion-focused copy.

• Proven track record of improving landing page and funnel conversion performance, with measurable outcomes.

• Hands-on experience with experimentation, analytics, and behavioural tools such as GA4, Hotjar, VWO, Mixpanel, or similar platforms.

• Strong understanding of CRO, user behaviour, funnel optimisation, and customer decision-making.

• Cross-functional experience working with Product, Engineering, Design, and/or Marketing teams to ship on-site improvements.
Must-Have Attributes
Customer-Centric Thinker: Thinks from the customer's perspective and deeply understands user intent, behaviour, friction points, and decision drivers.
Ownership & Self-Direction: Runs their own show — identifies problems, designs solutions, and drives implementation with minimal direction. Thrives in an autonomous, ambiguous environment with lean resources.
Data-Driven: Uses data, customer insights, and experimentation to make informed decisions.
Structured Thinker: Able to prioritise effectively, break down complex problems, and develop pragmatic solutions.
Experimentation Mindset: Tests quickly, learns continuously, and iterates based on results.
Systems Thinker: Understands how traffic, messaging, UX, pricing, and funnels work together.
Strong Collaborator: Works effectively across Marketing, Revenue, Product, Engineering, and Platform teams.
What You'll Be Responsible For
Own website UI/UX optimisation and conversion performance across 6–7 Sleek websites
Optimise landing pages, value propositions, and conversion-focused website copy
Design and iterate on website components to improve engagement and funnel entry
Run A/B tests and CRO experiments, and track, measure, and act on results
Identify and reduce funnel drop-offs and friction points using data and user behaviour insights
Continuously track website performance metrics and use insights to drive improvements
Introduce AI-driven funnel experiences to improve UX and conversion
Use AI tools to improve workflows, insights, and experimentation efficiency
Collaborate with Paid Marketing, Revenue, Product, Engineering, and Platform teams on conversion…