eCommerce Manager, Growth & Optimization

About this role

<p><strong>Fender Musical Instruments Corporation </strong>is a world-famous brand with offices across the globe. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.  Within FMIC’s <strong>eCommerce team</strong>, we’re redefining how customers discover, shop, and experience our legendary brand online. We pair deep data insights with conversion-focused experimentation to create frictionless, inspiring digital journeys that drive growth and customer loyalty.</p> <p>An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.</p> <p>We’re seeking an accomplished <strong>eCommerce Manager, Growth & Optimization</strong> based in Phoenix, AZ or Los Angeles, CA to unlock revenue opportunities across Fender.com. Reporting to the VP, eCommerce, this individual will own the growth & optimization program: surfacing revenue opportunities across the funnel, owning and running a robust A/B testing and CRO program, and influencing Product, UX, and Merchandising decisions with clear, data-driven business cases. You’ll be a key voice in shaping how Fender converts visitors into loyal customers and a critical driver of eCommerce revenue growth.</p> <h3><strong>Essential Functions</strong></h3> <p><strong>Analytics & Insights</strong></p> <ul> <li>    Lead analysis of site performance, conversion funnels, customer behavior, and marketing channel impact (paid, CRM, organic, direct).</li> <li>    Deliver actionable recommendations that improve the digital customer experience and unlock incremental revenue.</li> <li>    Provide the online merchandising team with clear, data-driven visibility into category, product, and promotional performance.</li> <li>    Define success metrics for key initiatives and track post-launch impact to prove ROI.</li> <li>    Partner with enterprise Data & Analytics to validate data integrity and troubleshoot anomalies.</li> <li>    Own the weekly, monthly, and quarterly reporting cadence; craft dashboards and executive-ready presentations with compelling data storytelling.</li> </ul> <p><strong>Conversion Rate Optimization</strong></p> <ul> <li>    Own Fender.com’s A/B and multivariate testing program: from ideation to execution and post-test analysis to improve conversion, AOV, and overall site revenue.</li> <li>    Maintain a prioritized test-and-learn roadmap driven by data, user behavior, and business needs.</li> <li>    Conduct funnel and abandonment analysis to identify friction points and growth opportunities.</li> </ul> <p><strong>Strategic Influence & Business Case Development</strong></p> <ul> <li>    Partner with Product and UX to shape roadmap priorities based on analytics and experimentation results.</li> <li>    Collaborate with Digital Marketing on campaign and channel performance, helping allocate investment toward the most efficient growth levers.</li> <li>    Quantify and model the impact of proposed initiatives to influence senior leadership decisions and investment priorities.</li> </ul> <h3><strong>Qualifications</strong></h3> <ul> <li>    Bachelor’s degree or equivalent experience.</li> <li>    7+ years in eCommerce or digital analytics with a proven track record of driving insights that lead to measurable revenue and customer experience improvements.</li> <li>    Expertise in eCommerce KPIs, funnel optimization, and digital merchandising performance analysis.</li> <li>    Hands-on experience running A/B and multivariate testing programs end-to-end.</li> <li>    Strong analytical and problem-solving skills; able to translate complex data into clear, actionable business recommendations.</li> <li>    Exceptional communicator and data storyteller, comfortable presenting to executives and cross-functional partners.</li> <li>    Familiarity with Amplitude, Content Square, Segment, Tableau, Power BI, Avo, and A/B testing platforms.</li> <li>    Highly collaborative and influential: able to drive change and set priorities across Product, UX, Marketing, Merchandising, and Data & Analytics without direct management authority.</li> <li>    Flexible, innovative thinker who stays current on eCommerce trends, technologies, and growth strategies.</li> </ul> <p><strong>About Fender Musical Instruments:</strong></p> <p>Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. For more information, visit <a href="http://www.fender.com/">www.fender.com</a>. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an…