eCommerce Manager, Growth & Optimization

About this role

Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally. Within FMIC’s eCommerce team, we’re redefining how customers discover, shop, and experience our legendary brand online. We pair deep data insights with conversion-focused experimentation to create frictionless, inspiring digital journeys that drive growth and customer loyalty.

An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.

We’re seeking an accomplished eCommerce Manager, Growth & Optimization based in Phoenix, AZ or Los Angeles, CA to unlock revenue opportunities across Fender.com. Reporting to the VP, eCommerce, this individual will own the growth & optimization program: surfacing revenue opportunities across the funnel, owning and running a robust A/B testing and CRO program, and influencing Product, UX, and Merchandising decisions with clear, data-driven business cases. You’ll be a key voice in shaping how Fender converts visitors into loyal customers and a critical driver of eCommerce revenue growth.

Essential Functions

Analytics & Insights

• Lead analysis of site performance, conversion funnels, customer behavior, and marketing channel impact (paid, CRM, organic, direct).

• Deliver actionable recommendations that improve the digital customer experience and unlock incremental revenue.

• Provide the online merchandising team with clear, data-driven visibility into category, product, and promotional performance.

• Define success metrics for key initiatives and track post-launch impact to prove ROI.

• Partner with enterprise Data & Analytics to validate data integrity and troubleshoot anomalies.

• Own the weekly, monthly, and quarterly reporting cadence; craft dashboards and executive-ready presentations with compelling data storytelling.

Conversion Rate Optimization

• Own Fender.com’s A/B and multivariate testing program: from ideation to execution and post-test analysis to improve conversion, AOV, and overall site revenue.

• Maintain a prioritized test-and-learn roadmap driven by data, user behavior, and business needs.

• Conduct funnel and abandonment analysis to identify friction points and growth opportunities.

Strategic Influence & Business Case Development

• Partner with Product and UX to shape roadmap priorities based on analytics and experimentation results.

• Collaborate with Digital Marketing on campaign and channel performance, helping allocate investment toward the most efficient growth levers.

• Quantify and model the impact of proposed initiatives to influence senior leadership decisions and investment priorities.

Qualifications

• Bachelor’s degree or equivalent experience.

• 7+ years in eCommerce or digital analytics with a proven track record of driving insights that lead to measurable revenue and customer experience improvements.

• Expertise in eCommerce KPIs, funnel optimization, and digital merchandising performance analysis.

• Hands-on experience running A/B and multivariate testing programs end-to-end.

• Strong analytical and problem-solving skills; able to translate complex data into clear, actionable business recommendations.

• Exceptional communicator and data storyteller, comfortable presenting to executives and cross-functional partners.

• Familiarity with Amplitude, Content Square, Segment, Tableau, Power BI, Avo, and A/B testing platforms.

• Highly collaborative and influential: able to drive change and set priorities across Product, UX, Marketing, Merchandising, and Data & Analytics without direct management authority.

• Flexible, innovative thinker who stays current on eCommerce trends, technologies, and growth strategies.

About Fender Musical Instruments:

Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an…