eCommerce Manager - Demand Capture - Remote

About this role

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.
We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.

We operate across 3 business segments:
Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign.  We are the market leaders in Singapore with ~5% market share of all new business incorporations
Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service
FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses

Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK.  We have around 500 staff with an intact startup mindset. We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years.  Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Asia Pacific.
Requirements

At Sleek, we believe AI is transforming content marketing, but human insight and strategic thinking are what drive lasting impact.

Mission:
Own the UI/UX, conversion, and engagement performance of Sleek's websites, turning site visitors into funnel entrants through continuous optimisation, experimentation, and AI-driven user experiences. Over time, own the full visitor-to-funnel-start conversion rate across all markets..

Outcomes:
Outcome 1 (1–6 Months): Improve Funnel Entry Conversion.
Improve visitor-to-funnel-start conversion rate across all Sleek websites
Optimise landing pages, CTAs, and funnel entry messaging
Align traffic intent with landing experience

Outcome 2 (1–6 Months): Drive Lead Generation on Paid Channels.

Improve lead generation rate on top paid landing pages
Run A/B tests on page structure, copy, and layout
Collaborate with paid marketing to ensure intent alignment

Outcome 3 (1–12 Months): Introduce AI-Driven Funnel Experiences.
Launch an AI-driven advisor for service and price discovery
Optimise site for LLM-driven discovery and emerging AI browsing (GEO/Web MCP)
Use AI tools to improve workflows and funnel efficiency

Outcome 4 (12+ Months): Step Up into Full Funnel Ownership.
Develop deep understanding of funnel economics and user behaviour
Influence pricing, packaging, and monetisation decisions
Progressively own end-to-end funnel performance for a market

Must-Have Experience:

4 to 7 years in eCommerce, CRO, Digital Product, or UX-focused growth roles — this is not a content, SEO, or paid media role
Builds with AI, not just uses it — has personally designed or deployed AI-powered workflows, automations, or agents to solve business problems; treats AI as a systems-building capability, not a copy or ideation aid
Hands-on experience improving website UI/UX, designing page components, and rewriting value propositions and copy to improve conversion
Proven track record improving landing page and funnel conversion performance with measurable outcomes
Hands-on with experimentation, analytics, and behavioural tools (GA4, Hotjar, VWO, Mixpanel or similar)
Strong understanding of CRO, user behaviour, funnel optimisation, and customer decision-making
Cross-functional experience working with Product, Engineering, Design, or Marketing teams to ship on-site improvements
Note: AI ability will be assessed via a case study + debrief as a mandatory step in the interview process

Must- Have Attributes:
Customer-Centric Thinker: Thinks from the customer’s point of view and deeply understands user intent, behaviour, friction, and decision drivers.
Ownership: Takes accountability for outcomes, conversion performance, and revenue impact.
Data-Driven: Uses data, customer insights, and experimentation to make decisions.
Structured Thinking: Able to prioritise problems and simplify complexity.
Experimentation Mindset: Tests fast, learns quickly, and iterates continuously.
Systems Thinker: Understands how traffic, messaging, UX, pricing, and funnels work together.
Strong Collaborator: Works effectively across Marketing, Revenue, Product, and Platform teams.

What You’ll Be Responsible For:
Own UI/UX optimisation and conversion performance across 6-7 Sleek websites
Optimise landing pages, value propositions, and website copy to improve conversion
Design and iterate on website components to improve engagement and funnel entry
Run A/B tests and CRO experiments; track, measure, and act on results
Identify and reduce funnel drop-offs and friction points based on data and user behaviour
Track website performance metrics and make data-driven decisions continuously
Introduce AI-driven funnel experiences to improve UX and conversion
Use AI tools to improve workflows, insights, and experimentation efficiency
Collaborate with Paid, Revenue, Product, and Platform teams on conversion initiatives
Progressively take ownership of end-to-end funnel performance for a market

KPIs

Primary:
Visitor to Funnel Start Rate
Landing Page Conversion Rate
Funnel Drop-off Reduction
Experimentation Velocity

Long-term
Site Visitor to NC Conversion Rate
Revenue per Visitor (RPV)

One-Line Expectation:
Convert high-intent visitors into funnel entrants by owning UI/UX, copy, experimentation, and conversion performance across all Sleek websites.

Behavioural fit is also important at Sleek, and we will be looking for candidates who have a proven track record of embodying the following attributes in…