E3n - Vice President, Marketing

About this role

Location, Reporting & Travel
Reports to the Chief Revenue Officer. This is a full-time, 100% remote role within the United States, with approximately 20-25% travel for team meetings, member and partner engagement, conferences, and E3n events.
About Us
E3n is a not-for-profit, member-based organization serving independent schools, educators, students, and families across the full student lifecycle.
Formed through the merger of the former Educational Records Bureau (ERB) and the Enrollment Management Association (EMA), E3n builds on nearly a century of collective expertise in assessment, enrollment, and student development. E3n exists to deepen school impact and advance whole-student growth by uniting academic and enrollment leadership around shared, data-driven insights.
E3n provides comprehensive assessments, tools, professional learning, data and insights that help independent schools demonstrate their value and support student success from pre-enrollment through graduation - extending beyond academic performance to include student well-being, sense of belonging, and social-emotional development.
About the Opportunity
E3n is seeking a strategic, hands-on marketing leader to help translate the organization's post-merger strategy into disciplined, integrated, and measurable execution. The Vice President, Marketing will bring process, pace, and performance to a wide range of marketing work across brand, communications, member lifecycle, product marketing, events, sales enablement, and marketing operations.
This role is ideal for a senior marketing professional who can move fluidly between strategy and execution - building campaign plans, improving systems, coaching a team, analyzing performance, and partnering across Sales, Product, and the Member Experience functions . The right leader will thrive in ambiguity, enjoy building structure, and care deeply about helping schools understand E3n's value across the full student lifecycle.
As an executive-level functional leader, the VP will be expected to make sound decisions, manage resources, influence across teams, and ensure marketing execution strengthens E3n's market presence, member engagement, and growth outcomes.
What You'll Do
Reporting to the Chief Revenue Officer, the Vice President, Marketing will be responsible for, but not limited to, the following:
Set Enterprise Market Strategy and Executive Alignment

• Establish and execute a unified market strategy that clarifies E3n's value proposition, and positioning following the merger.

• Define enterprise marketing priorities, success metrics, investment choices, and operating rhythms that align with E3n's strategic plan, growth goals, member outcomes, and organizational performance.

• Lead cross-functional alignment across Sales, Product, Member Experience, and other teams so E3n presents one coherent market narrative and delivers against shared outcomes.

• Represent E3n with external stakeholders, including independent school leaders, members, partners, sector influencers, and, as appropriate, Board-level audiences.

Execute Brand Integration, Messaging, and Marketing Communications

• Implement E3n's post-merger brand integration across legacy organizations, ensuring consistent brand voice, messaging, visual identity, and tone across channels and stakeholder groups.

• Support the rebranding of core assets, including web and digital content, member communications, sales materials, product collateral, conference/event materials, and internal templates.

• Translate E3n's mission, capabilities, and portfolio into clear, audience-specific messaging for school leaders, members, prospects, educators, students, and families.

• Elevate E3n's thought leadership and market visibility through coordinated content, campaigns, events, and communications that position E3n as a trusted resource for independent schools.

Drive Member Lifecycle Marketing: Engage, Retain, Grow

• Use member segmentation to define target cohorts and develop a multi-channel strategy that increases engagement, retention, product and service usage/adoption, and expansion opportunities.

• Develop and execute multi-channel marketing plans that showcase Professional Learning and increase engagement among priority audiences.

• Create communication plans that educate members about upcoming product releases in enrollment, achievement, assessment, and related portfolio areas with compelling benefit statements for key cohorts.

• Partner with Member Experience to identify moments in the member journey where marketing can improve onboarding, adoption, renewal readiness, and long-term value.

Partner with Sales and Revenue Teams to Support Growth

• Partner with Sales to provide core messaging, competitive differentiation, competitor profiles, campaign assets, and sales enablement materials needed to achieve growth goals.

• Translate revenue priorities into campaign briefs, audience strategies, content plans, calls to action, and channel recommendations.

• Support member acquisition goals by ensuring marketing programs are aligned to pipeline needs, buyer personas, , competitive positioning , and membership value drivers.

• Collaborate with the CRO and revenue-facing teams to establish practical reporting on campaign performance, lead quality, engagement, and marketing contribution to shared outcomes.

Lead Product Marketing, Portfolio Messaging, and Partnerships

• Implement and integrate a voice-of-the-customer process that informs messaging, product positioning, launch planning, and customer-facing content.

• Partner with Product and Member Experience teams to evaluate and refine the market positioning of core products and services.

• Develop competitor messaging frameworks and product-level differentiation for E3n's portfolio.

• Support adoption and scale for new products and releases, including Wild Zebra and new blended admissions assessment offerings.

• Promote key partnerships, including Committee for Children,…