Director, US Marketing, Inborn Errors of the Metabolism

About this role

Why Join Us?

Be a hero for our rare disease patients

At Ultragenyx, we fundamentally believe that taking real impactful action to care for the needs of patients and our people is always the right thing to do. To achieve this goal, our vision is to lead the future of rare disease medicine. For us, this means going where other biopharma companies won’t go – challenging the status quo and creating a new model that advances our field so more patients and caregivers can benefit from life-changing treatments. We do this by following the science, applying a novel rapid development approach, making innovative medicines at fair and reasonable prices, and creating a collaborative ecosystem to reach patients in ways that are most meaningful for them.

Our commitment and care for patients extends to our people, so culture is an essential cornerstone for Ultragenyx. We remain continuously focused on creating a supportive and inclusive environment of profound learning and growth – so employees can thrive in all areas of their lives, in and outside of work. Ultimately, we want to be an organization where we would be proud for our family, friends and children to work.

If you want to have a meaningful impact, do the best work of your career, and grow a lot, both professionally and personally, come join our team.

Position Summary:
ultrainnovative – Tackle rare and dynamic challenges
Reporting to the US Marketing Lead, the Director of US Marketing will direct all Marketing initiatives for the continued successful commercialization of Dojolvi and Mepsevii in the US market. The Director will lead the development and execution of best-in-class annual marketing plans inclusive of market conditioning and development, disease education, brand strategies and tactical plans utilizing deep marketing knowledge and former successful metabolic rare disease & biopharmaceutical marketing experience. The Director is responsible for the implementation of the brand strategy and corresponding tactics for the ongoing commercialization of both brands  The successful individual will work cross-functionally with Medical Affairs, Global Brand Strategy, Marketing Research, Market Access, Patient Services, Regulatory, Legal, Compliance, Clinical Development, and Supply Chain and will work with other members of the commercial services team as needed. The individual will lead projects through the Materials and Medical Review process.
With a dotted line to the Global Brand Strategy team, the Director, Global Commercial Lead IEM, is responsible for leading cross portfolio commercial led initiatives in support of planning for the successful commercialization of our IEM pipeline. The individual will closely collaborate with Global Regional stakeholders to identify important market trends, implement global commercialization launch strategies, and communicate with senior leaders all within a fast moving, challenging and dynamic commercial environment. This role will also be responsible for leading the implementation of a consistent brand and tactical planning process for the IEM programs.
Work Model:
Remote: Officially documented as working full-time from home, with travel to Ultragenyx's offices or other locations on occasion as needed.
Responsibilities:
The brand lead is jointly responsible with the Medical Director, Medical affairs for leading the North American Franchise Team (NAFT)
Work closely with the Marketing Lead and National Field Director to lead the US marketing initiatives, monitor the progress of these marketing initiatives and adjust appropriately to optimize patient access and key customer uptake
The Director is responsible for marketing leadership and mentoring and development of the marketing team.
Flawless Brand strategy execution as it applies to direct to patient support programs, professional communications, and key opinion leader (KOL) development.
Leads the development of annual brand plans and associated budgets and is responsible for managing execution against plans and budgets, overseeing and manage day to day brand budgets, and ensure on-time delivery within budget of all marketing initiatives
Monitors progress of plans and makes adjustments as necessary.
Works collaboratively with the Global Brand Strategy group ensuring seamless two-way communication & US alignment with global brand plans
For all initiatives, whenever possible, establish ways to measure impact, report results, and adjust plans accordingly
Build strong, collaborative relationships cross-functionally across the organization.
Identify issues that could potentially create barriers to patient flow/access and provide solutions
Lead the organization in a manner that is patient-centered and respectful of all customers and stakeholders
Manage all US brand promotional activities within corporate and industry guidelines for ethics and compliance.
Work cross-functionally and partner with multiple non-commercial teams including Global Marketing, , Government Affairs, Medical Affairs, Clinical Operations, Legal, Compliance, Regulatory Affairs, & Patient Advocacy
Partner with commercial colleagues and the customer facing Field Teams including Market Access, UCLs, Patient Support providing training and leading workshops focused upon disease awareness, product adoption and patient access
Deliver impactful brand and/or market development strategies that are well articulated, communicated, and agreed to by the relevant parties
Help drive commercial leadership on cross-functional, and cross-geography launch teams to ensure effective allocation of effort and resources
Ensure Commercial considerations are included in cross-functional core team decisions related to data generation, trial strategy, clinical study site selection, medical strategy development, lifecycle management and manufacturing
Help lead a consistent brand and tactical planning process across the IEM programs.
Requirements:
BA/BS degree or equivalent life-sciences qualification required. MBA…