Director - Small Business Strategy & Go-To-Market

About this role

American Express Global Commercial Services (GCS) is the leading payment issuer and partner for businesses and corporations of all sizes. The Global Commercial Services Marketing team (GCSM) is responsible for making business membership essential by creating and delivering world-class marketing for our differentiated products and services that drives demand and inspires engaged customers across the lifecycle.
Within GCSM, the Strategy, Brand & Transformation (SBT) team helps turn priorities into marketing and capabilities that resonate with business audiences. In close partnership with our Small Business and Corporate marketing teams, SBT shapes our go-to-market and creative approach, builds awareness and demand through brand activation, and advances the tools and technology that make our marketing stronger. Together, we create cohesive user experiences that build our brand and drive business growth. This role will have a dedicated focus on the Small Business segment, shaping how we bring our products, value propositions, and benefits to market and strengthening the relevance and differentiation of American Express for Small Business customers.
This individual will lead holistic marketing and go-to-market strategies for priority Small Business initiatives, including Card product refreshes and new or enhanced partner benefits.
The Director will bring fresh thinking to transform how we go to market—shifting from individual product launches to ongoing, iterative solutions that deepen customer value. They will turn business, customer, and competitive insights into differentiated propositions, compelling narratives, and integrated strategies that drive acquisition, engagement, and loyalty.
Originally posted on Himalayas