Director, Revenue Growth Management

About this role

Company Description
Simple Mills is on a mission to transform the way food is made, creating nourishing products with astounding ingredients and amazing taste. Founded in 2012 by Katlin Smith, our brand has redefined center-aisle grocery by delivering better-for-you products made with unique, nutrient-dense ingredients. Today, we’re a category leader and the #1 natural brand in multiple segments, with distribution in over 30,000 stores nationwide.
Now, as part of Flowers Foods, we’re entering an exciting new phase of growth—expanding our reach, accelerating innovation, and amplifying brand awareness, all while preserving the integrity of what makes Simple Mills special. Our commitment to using simple, high-quality ingredients ensures that every bite is both delicious and nutritious. Whether it’s watermelon seed flour in our cookies or butternut squash in our crackers, we craft our products with innovative, wholesome ingredients that deliver extraordinary taste.
Our work has been recognized by Fast Company as a Brand That Matters and a Most Innovative Company, and has been featured in Vogue, Forbes, Women’s Health, and NPR’s How I Built This. In 2024, Inc. named us one of its Best Workplaces, reflecting our dedication to fostering an inspiring and inclusive environment where passionate individuals can make a difference.
Join us as we shape the future of food. Learn more at www.simplemills.com.
Requirements
Role Description
The Director, Revenue Growth Management is a FLO role supporting a portfolio of better-for-you brands within FLO. This role leads the build-out of the pricing and trade Center of Excellence, establishing the strategy, tools, and processes that drive profitable revenue growth across the portfolio.
Serving as the lead RGM partner to Sales and Finance, this individual will own pricing strategy, trade investment design, and promotional optimization, translating analytics on pricing, elasticity, mix, and promo performance into clear commercial recommendations. The role requires a commercially minded leader with strong analytical rigor, executive presence, and the ability to facilitate the full trade lifecycle from strategy and sales funding through AR/AP execution.
The ideal candidate is a builder, agile, collaborative, and comfortable operating through ambiguity while balancing strategic leadership with hands-on execution.

Key Responsibilities
Pricing Strategy & Execution

• Lead the multi-year pricing agenda, including list price increases, universal price list harmonization, and price-pack architecture across customers and channels.

• Design and stand up a performance-based trade structure that ties investment to measurable customer outcomes.

• Build and maintain pricing scenario models, including elasticity, gross-to-net waterfalls, and forecast impact, to inform pricing actions and approvals.

• Monitor pricing realization and surface risks and opportunities across the portfolio.

• Evaluate pricing strategies and quantify financial impact, margin implications, and expected return prior to execution.

Trade Investment & Promo Optimization

• Lead the evolution of sales planning and trade management, sharpening process, governance, and the team's ability to plan, execute, and evaluate trade.

• Optimize use of the TPM tool to drive event-based planning, accruals, and ROI evaluation, ensuring it becomes the operating backbone for trade.

• Build promo ROI frameworks, spend guardrails, and post-event reporting that drive sharper trade decisions.

• Facilitate the full trade lifecycle in partnership with cross-functional teams: Strategy (how trade is built and prioritized), Sales (how trade is funded and deployed at the customer), and Accounting / AR / AP (how trade is accrued, cleared, and paid).

• Lead promo event performance reporting and post-event evaluation, surfacing insights that shape future trade plans and spend prioritization.

Revenue Growth Analytics & Recommendations

• Develop revenue growth recommendations grounded in pricing, elasticity, assortment, mix, and promotional performance analysis.

• Partner with Sales and Sales Strategy on customer tracking, monitoring, and promo calendar design.

• Lead customer-, channel-, and SKU-level profitability analysis to inform mix and investment decisions.

• Quantify the financial impact of commercial opportunities and present trade-offs clearly to senior stakeholders.

• Translate analysis into clear recommendations that guide prioritization, trade-offs, and improved business outcomes.

Cross-Portfolio & Cross-Functional Partnership

• Lead integrated RGM thinking across the brands within the portfolio, identifying where to harmonize approach and where to differentiate.

• Partner with FP&A on topline forecast scenarios, AOP/LRP planning, and trade-to-forecast translation.

• Partner with Marketing and Innovation Finance on innovation commercialization, price-pack decisions, and launch economics.

• Stay connected to broader FLO enterprise RGM direction, ensuring portfolio execution aligns with enterprise capability and governance standards.

Capability Building

• Build repeatable processes, decision tools, and reporting the team can manage and execute against.

• Establish KPI frameworks and governance routines (pricing committee, trade investment review) that shift the business toward profit, ROI, and contribution margin as primary success measures.

• Coach Sales and Finance partners on RGM principles and elevate analytical rigor across commercial conversations.

Position Requirements

• Bachelor's degree in Finance, Economics, Business, or related field required; MBA or advanced analytics credential a plus.

• 8–12 years of progressive experience in Revenue Growth Management, Commercial Finance, Pricing Strategy, or Trade Strategy within CPG (food & beverage strongly preferred).

• Direct experience leading a list price increase, price harmonization, and/or performance-based trade redesign at a customer…