Director, Retail Engagement & Field Marketing (CPG/Beverage)

About this role

Director, Retail Engagement & Field Marketing (CPG/Beverage)
Location: Remote (United States)
Travel: Approximately 5%
About Green House
At Green House, we go beyond creative ideas—we help brands grow through real-world execution, strong partnerships, and measurable results.
As a FrontLine First agency, we connect strategy to execution where consumer decisions happen. Through retail activation, field engagement, customer marketing, and data-driven insights, we help some of the world's most recognized brands build meaningful consumer connections and drive measurable business growth.
We believe great ideas come from diverse perspectives, bold thinking, and collaborative teams. Our people are passionate about bringing brands to life, creating innovative solutions, and delivering exceptional results for our clients.
If you're excited about driving growth, influencing consumer behavior, and leading teams that make an impact in market, Green House is the place for you.
Job Summary
The Director, Retail Engagement & Field Marketing is a strategic leader responsible for developing and executing retail engagement programs that drive brand growth, customer engagement, and business results across assigned markets.
This role partners closely with clients, bottlers, field teams, and internal stakeholders to translate national priorities into impactful local execution. The ideal candidate combines strong commercial acumen with a hands-on leadership style, leveraging data, consumer insights, and market intelligence to optimize retail performance, strengthen customer relationships, and deliver measurable business outcomes.
This position plays a key role in building high-performing teams, enhancing execution standards, and shaping long-term retail growth strategies.
Ideal candidates will have experience within beverage, consumer packaged goods (CPG), customer marketing, shopper marketing, field marketing, retail activation, sales execution, or related commercial leadership environments.
What You'll Do
Retail Strategy & Program Execution

• Develop and execute retail engagement strategies that drive sales growth, consumer engagement, and retail excellence.

• Translate national brand initiatives into effective regional and local market execution plans.

• Identify market opportunities, consumer trends, and performance gaps to inform strategic recommendations.

• Partner with clients, bottlers, and internal teams to ensure successful implementation of retail programs and initiatives.

• Evaluate program effectiveness and recommend enhancements that improve business outcomes and execution quality.

• Support long-term growth initiatives by identifying opportunities to strengthen retail performance and customer engagement.

Team Leadership & Development

• Lead, coach, and develop retail engagement teams across multiple markets.

• Create and implement training programs that improve field capabilities, execution consistency, and overall team effectiveness.

• Foster a culture of accountability, collaboration, innovation, and continuous improvement.

• Support leadership development and succession planning initiatives.

• Establish clear expectations, performance standards, and development plans for team members.

• Promote a high-performance culture focused on results, ownership, and client service excellence.

Performance Management & Business Operations

• Establish and monitor KPIs to measure program effectiveness and field performance.

• Analyze data and market insights to identify growth opportunities and optimize execution strategies.

• Support budgeting, forecasting, resource planning, and operational efficiency initiatives.

• Drive continuous improvement efforts that enhance reporting, visibility, and execution standards.

• Leverage consumer and market intelligence to support strategic decision-making.

• Ensure operational alignment between client objectives, field execution, and business outcomes.

Customer & Stakeholder Partnerships

• Build and maintain strong relationships with clients, bottlers, customers, and cross-functional partners.

• Lead business reviews and strategic planning discussions with key stakeholders.

• Collaborate with Operations, Human Resources, Strategy, Creative, and Account teams to ensure program success.

• Serve as a trusted advisor by providing insights and recommendations that support long-term business growth.

• Influence decision-making through data, market intelligence, and customer-focused solutions.

Agency Leadership

• Contribute to business development efforts and support agency growth initiatives.

• Help develop scalable retail engagement best practices and operational processes.

• Champion Green House culture, values, and performance expectations.

• Support strategic initiatives that strengthen client partnerships and organizational success.

• Identify opportunities to improve efficiency, effectiveness, and overall agency performance.

Who You Are

• A strategic thinker who understands how retail execution drives business results.

• A collaborative leader who develops and inspires high-performing teams.

• A strong communicator who can influence stakeholders at all levels.

• A data-driven decision maker who turns insights into action.

• A relationship builder who thrives in client-facing environments.

• Comfortable balancing big-picture strategy with hands-on execution.

• Passionate about driving growth, improving performance, and creating exceptional customer experiences.

• Energized by leading teams, solving challenges, and delivering measurable impact.

Qualifications
Required Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related field.

• 10+ years of experience in retail engagement, retail marketing, customer marketing, field marketing, shopper marketing, sales, or related commercial leadership functions.

• Experience within beverage alcohol, consumer packaged goods (CPG), retail marketing, customer…