Director, Planning & Data

About this role

Brainlabs is the independent, founder-led agency building the future of media. We have over 1000 Brainlabbers based across the global, all united through the 12 principles laid out in our Culture Code. We're full-service, with people and AI agents working side by side, all aligned to one thing: maximizing our clients' revenue through a genuinely scientific approach to media. If you want to help play your part in achieving this for the world's biggest brands in an environment that will support and challenge you in equal measure, this is where you do it.

Role type: Full-time

Team: Planning Team

Reporting to: Chief Planning & Data Officer

Estimated Start: August 2026

Location: New York City, New York

Work Authorization: Candidates must be legally authorized to work in the United States. We are unable to provide visa sponsorship or continuation for this position.

What's the role

We're building agentic media planning at Brainlabs. This role owns how it works.

You'll own the underlying process, contribute to refining it over time, and support the 3rd party integrations that power it. You will be responsible for the bridge between our planners and the media our agents run on. This is not about delivering campaigns, this is refining and running the processes and tech that does.

So, tell me about the company

Brainlabs is culture-first. You’ve probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That's why the culture we cultivate is a culture of winning together.

To learn more about what it’s like to be a Brainlabber, check out our culture code.

What you do

• Own the end to end media planning process across national and local, digital and offline

• Document, refine, and continuously improve how planning gets done at Brainlabs

• Own the technical integrations behind the process including APIs, data feeds, and connections to media planning data and tech providers

• Partner with product and engineering to spec, build, and ship tooling that supports the workflow

• Translate planner needs into clear technical requirements

• Validate that automated outputs match what an experienced planner would produce

• Manage delivery across multiple stakeholders and deadlines

Who you are

• Deep tactical media planning experience in the US, national and local

• First hand planning and buying experience across the full integrated mix, digital and offline

• Strong existing relationships with US media planning data, research, and technology…