Director of Performance Marketing

About this role

About the Role:

We're looking for a data-driven Director of Performance Marketing to own and scale our full-funnel media strategy. This is a high impact, remote role, you'll lead and grow our internal paid media team, manage an agency partner on SEO/AEO, and roll up your sleeves as an individual contributor across needed channels. You'll oversee a multi-million dollar media budget and report directly to the Senior Director of Growth.

Specific Responsibilities:

Paid Media

• Lead and manage the internal paid media team, with the opportunity to grow headcount as the business scales

• Manage a $15M+ annual media budget with a focus on efficiency, iROAS, and revenue targets

• Build and maintain robust reporting frameworks across all paid channels; translate data into clear, actionable insights for leadership

Organic & SEO/AEO

• Serve as the internal subject matter expert and day-to-day owner of SEO and Answer Engine Optimization (AEO) strategy

• Manage and hold accountable an external agency partner, setting KPIs, reviewing deliverables, and ensuring alignment with brand and business goals

• Work with agency to guide content strategy, keyword targeting, and technical SEO priorities in partnership with the agency

• Partner closely with product to manage plan and execution of technical updates

Strategy & Leadership

• Own channel-level forecasting, budget planning, and performance reporting

• Identify new channel opportunities and run structured tests to expand reach and efficiency

• Partner with our incrementality agency to manage our models (MMM / Geo-test), test and report on incremental revenue for paid channels

What You’ll Need

• Minimum of 8+ years of experience in performance marketing, digital media, or growth, with at least 3 years in a leadership or management role

• Proven track record managing significant media budgets ($15M+) in a B2C environment

• Deep hands-on expertise across two or more of: Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing

• Working knowledge of SEO/AEO best practices and experience managing agency relationships

• Strong analytical skills; comfortable in platforms like Google Analytics and incrementality tools

• Experience managing, mentoring, and developing direct reports

• Excellent communication skills; able to present complex performance data to non-technical stakeholders

• Highly organized, self-directed, and comfortable operating in a fast-paced, remote environment

Note for Current Employees:

Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as…