Director of Marketing

About this role

TRANSFORM HEALTHCARE WITH US.

Qualified Health is the leading healthcare AI company partnering with health systems to deploy end-to-end AI platforms that deliver measurable financial and clinical outcomes. Backed by leading healthcare innovation investors like NEA, Transformation Capital, and SignalFire, we work with some of the most recognized health systems in the country. Not as a vendor, but as a long-term strategic partner.

ABOUT THE ROLE

Every C-suite in healthcare is asking how to make AI real. This role determines whether we win the conversation.

You will own the engine that carries Qualified Health’s story to health system CEOs: you will produce and distribute the content that expresses the company narrative, and turn our flagship customers into proof the market trusts. You will do this in close partnership with our Corporate Strategy team, who set the company’s strategic positions, and our AI Transformation (AIT) team, who work day-to-day inside our customers’ deployments. You will maintain the competitive context that sharpen our sales materials. You will produce the thought leadership and marketing content that establishes Qualified Health as the authority in healthcare AI. And you will support the strategic partnerships that are central to our go-to-market motion.

You will report into Commercial leadership but work cross functionally across the organization. The scope is broad by design. We need someone who can operate across multiple workstreams, move fast, and raise the quality of everything the commercial team puts in front of partners.

OUTCOMES

- Marketing drives a measurable, predictable share of pipeline and revenue. Qualified Health has a defensible demand engine, with clear targets, a healthy mix of inbound and outbound-supporting motion, and a tight feedback loop with Commercial, and marketing-sourced and marketing-influenced pipeline grow as the company does.

- Qualified Health’s category narrative lands in market. The positioning and point of view, developed with the Strategy team, are expressed clearly and consistently to buyers, press, analysts, and partners through the content and channels this role runs.

- The brand is recognizable, credible, and chosen. Health system executives, clinicians, and policy-adjacent audiences know who Qualified Health is, what we stand for, and why we’re the team to bet on, reflected in earned media, share of voice, analyst recognition, and inbound interest.

- Commercial sells with conviction. Sellers, partnerships leaders, product teams, and AI Transformation teams go to market with messaging, materials, competitive intelligence, and customer proof points that reflect deep product understanding and consistently move deals forward.

WHAT YOU’LL DO

Marketing Strategy & Operations

- Set the marketing strategy and operating plan: define the goals, segments, channels, and investments that will move the company’s commercial and category outcomes, and align them with the CEO, Commercial, and Product.

- Own the marketing budget and resource allocation: make clear, defensible strategic investments on where marketing dollars and headcount go, and report transparently on what they return.

- Establish the marketing operating system: target accounts, funnel definitions, attribution, dashboards, and the marketing tech tools and lead-generation stack that lets the function run as a highly measurable growth engine.

Product Marketing & Sales Enablement

- Support go-to-market product launches by driving the messaging, commercial collateral, and sales enablement required to successfully bring new capabilities to market.

- Develop materials that translate platform capabilities into clear business cases for health system leaders.

- Build executive-ready deliverables for health system senior leadership teams, board presentations, and C-suite workshops.

- Maintain the competitive context sales needs in live deals, including battlecards, objection handling, vendor penetration data, and latest partnership announcements.

- Ensure consistency and quality across all external-facing commercial content.

Brand & Strategic Positioning

- Analyze market trends, competitor language shifts, and regulatory changes to continually pressure-test and sharpen our unique value proposition and strategic positioning.

- Develop narratives and positioning frameworks that resonate with health system executives navigating AI adoption.

- Carry the company’s positioning and messaging, developed with the Strategy team, consistently across the website, collateral, sales conversations, press, and executive communications, so they tell one coherent, differentiated story.

- Manage the corporate website and digital footprint as a primary strategic surface for positioning, demand generation, and credibility.

- Steward the Qualified Health brand: own our visual identity, voice, and ensure brand excellence across every external touchpoint.

Communications, Content, & Customer Advocacy

- Own the earned media strategy and grow our share of voice in tier-one healthcare and technology outlets to actively shape market perception.

- Manage external communications for major company milestones including funding announcements, product launches, and strategic partnerships.

- Run a structured analyst relations program with organizations like KLAS, Gartner, and Forrester while aggressively pursuing industry awards and speaking opportunities.

- Elevate the profile of our founders and senior leaders by developing and managing a comprehensive executive thought leadership program.

- Run a thought-leadership content engine that positions Qualified Health as the authority in healthcare AI: produce articles, white papers, and webinars distributed across earned and owned channels.

- Own the customer-proof pipeline: decide which flagship-customer proof points to pursue, work with the AIT and product teams closest to the deployments to…