Director of GTM Narrative

About this role

Maven Clinic is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Through Maven Enterprise, the company partners with more than 2,300 employers and health plans to provide end-to-end women's and family health programs spanning fertility and family building, maternity and newborn care, parenting and pediatrics, and menopause and midlife — improving clinical outcomes, reducing healthcare costs, and expanding equitable access to high-quality care at scale. Through its consumer platform, Maven provides direct access to virtual care across 30+ specialties, as well as dedicated hormone and GLP-1 care programs purpose-built for women. Founded in 2014 by CEO Kate Ryder, Maven Clinic has raised more than $425 million from leading healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. Recognized for innovation and industry leadership, Maven has been named to the TIME100 Most Influential Companies, CNBC Disruptor 50, Fast Company's Most Innovative Companies, and FORTUNE Best Places to Work. Learn more at mavenclinic.com

An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including:

• TIME 100 Most Influential Companies (2023, 2026)

• Fortune Change the World (2024)

• CNBC Disruptor 50 List (2022, 2023, 2024)

• Fortune Best Workplaces for Millennials (2024)

• Fortune Best Workplaces in Health Care (2024)

• Fast Company Most Innovative Companies (2020, 2023)

• Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)

About The Role:

We’re looking for a strategic narrative leader to own and evolve Maven’s go-to-market narrative. This role owns how Maven explains itself — to the employers and health plans evaluating our platform, and to members navigating some of life’s most important healthcare decisions.

This is a builder role. You’ll define and maintain the narrative frameworks that anchor everything we take to market: the pitch deck, the positioning, the campaign themes, the launch moments. This is a role for someone who operates at the intersection of strategist and writer — you’re equally comfortable defining the framework and doing the writing yourself.

The right person is wired for both strategy and execution. You’ve worked at the intersection of consulting-style systems thinking and editorial-quality writing. You move fluidly between strategic framework-building and high-quality written execution. You use AI fluently — it's woven into how you research, think, and write.

You’ll report to the Chief Brand and Communications Officer and work closely with Product Marketing, Growth, Clinical, and executive leadership.

What You'll Do:

• Define and evolve Maven’s core narrative, ensuring one coherent story that connects employer value and member experience

• Shape the overarching narrative for major company moments (e.g., new product launches, strategic partnerships, and other defining company moments)

• Own the primary corporate pitch deck and keep it current with product strategy, clinical evidence, and competitive positioning

• Write high-impact content that advances Maven’s market story — from executive briefs to campaign themes and content frameworks

• Partner with Product Marketing to ensure product positioning lives within a company narrative

• Translate clinical research, outcomes data, and product capabilities into credible stories that resonate with executive buyers and members alike

• Build and maintain a living narrative system: messaging hierarchy, core value propositions, and usage guidelines for cross-functional teams

• Build feedback loops with Growth and field teams to understand what’s actually landing in buyer and member conversations

What You'll Bring:

• Have 8–12+ years of experience shaping narrative or messaging at a high-growth technology, healthcare, or consumer-facing company

• Have operated at the intersection of B2B and consumer audiences, ideally in healthcare, healthtech, or another regulated industry

• Are an exceptional writer who can articulate financial impact to executive stakeholders while expressing clinical rigor and empathy to members

• Think in systems. You build narrative infrastructure, not just one-off deliverables. You’re comfortable working from data — outcomes studies, utilization rates, financial impact — and know how to turn numbers into a coherent argument, not just a stat in a slide.

• Use AI and emerging technologies to accelerate research, refine ideas, and scale narrative development without compromising rigor or clarity

• Influence cross-functional partners through clarity, credibility, and collaboration

• Learn fast and visibly. This role sits at the intersection of healthcare, business, and clinical evidence — you don’t need to know all three on day one, but you need to come in curious and get up to speed quickly.