DIRECTOR OF GROWTH & E-COMMERCE

About this role

DIRECTOR OF GROWTH & E-COMMERCE for Premier Research Labs (PRL) + Quantum Nutrition Labs (QNL)
Reports To: Chief Executive Officer (CEO)
Function: Growth / E-Commerce / Digital Commerce
Brands: Premier Research Labs (PRL) and Quantum Nutrition Labs (QNL)
Leadership Scope: Leads internal resources, agencies, technology partners, and future direct reports as the function evolves
Position Summary
The Director of Growth & E-Commerce is the accountable commercial leader for digital revenue, profitability, and the end-to-end practitioner and consumer experience across PRL and QNL. This leader builds and continuously improves an integrated digital growth engine spanning acquisition, education, product discovery, conversion, merchandising, retention, subscription and reorder, marketplaces, technology, and analytics.
For PRL, the Director ensures the digital experience advances the practitioner-first business model by connecting trusted clinical education, product understanding, account support, commerce, and ongoing engagement. For QNL, the Director translates the Active Longevity positioning into a compelling direct-to-consumer experience that helps health-conscious consumers understand their needs, select appropriate products and routines, purchase with confidence, and build lasting relationships with the brand.
The role advances PRL's mission of transforming global wellness through extraordinary quality and extraordinary innovation, empowering practitioners, patients, and health-conscious consumers to achieve optimal health and vitality within a united community. Consistent with Nick Labinsky's leadership expectations, this Director leads with integrity, servant leadership, disciplined accountability, cross-functional partnership, and an uncompromising commitment to quality. Growth must be measurable, profitable, compliant, sustainable, and worthy of the trust placed in PRL and QNL.
Key Responsibilities
Digital Growth Strategy, P&L and Planning

• Own the integrated digital growth strategy, annual operating plan, revenue forecast, and performance roadmap across PRL and QNL, translating company and brand priorities into measurable acquisition, conversion, retention, marketplace, and engagement goals.

• Manage the digital revenue plan, channel economics, operating budget, agency investments, and contribution-margin performance. Make disciplined recommendations about where to invest, optimize, test, scale, or stop.

• Build bottom-up monthly and quarterly forecasts and partner with Finance, Sales, Operations, and Supply Chain on demand planning, inventory readiness, launch assumptions, promotional volume, and variance management.

• Develop clear prioritization frameworks that balance customer and practitioner impact, financial return, strategic fit, regulatory requirements, technical feasibility, and organizational capacity.

PRL Practitioner Digital Experience and Education Activation

• Own the PRL website experience as both a commercial platform and a trusted practitioner engagement destination, improving onboarding, account experience, education, product discovery, clinical resources, ordering, and reorder.

• Build and continually improve the PRL Education Center so webinars, clinical presentations, protocols, research, expert content, product education, and training are searchable, useful, and connected to practitioner needs.

• Create a repeatable content-activation model that converts long-form education into compliant short-form video, articles, clinical summaries, FAQs, product and application guides, email content, social content, and downloadable resources.

• Use practitioner behavior, search, content consumption, account, and purchase data to improve personalization, education-to-commerce pathways, product adoption, engagement, and long-term practitioner loyalty.

• Partner with Practitioner Marketing, Sales, Clinical Education, Product Marketing, Customer Service, Regulatory, and Technology so PRL's digital experience strengthens - and never compromises - clinical credibility and practitioner trust.

QNL Consumer E-Commerce Experience

• Own the commercial performance and customer experience of the QNL website, including digital revenue, profitability, conversion, average order value, revenue per visitor, merchandising, product discovery, promotions, subscription, and the path to purchase.

• Bring QNL's Active Longevity positioning to life through need-based education, routines, bundles, recommendations, and journeys that help consumers make informed, confident choices.

• Continuously improve navigation, onsite search, collection pages, landing pages, product detail pages, cart, checkout, account and subscription portals, post-purchase experiences, mobile usability, accessibility, and site speed.

• Integrate customer feedback, support contacts, reviews, surveys, onsite search data, heatmaps, and session behavior into the digital roadmap.

Customer Acquisition and Organic Growth

• Own the strategy and economics of digital customer acquisition across paid search, paid social, affiliate, referral, SEO, and other approved performance channels, with clear expectations for CAC, MER/ROAS, payback period, customer quality, and lifetime value.

• Ensure acquisition plans align with brand priorities, product launches, claims guidance, inventory availability, gross margin, promotional strategy, and customer economics rather than optimizing media metrics in isolation.

• Partner with Creative, Brand, Clinical Education, and Regulatory to develop compliant, audience-specific landing experiences and content that communicate differentiated product value without overstating claims.

• Coordinate with the Director of Strategic Partnerships on digitally activating external partnerships; partnership origination and commercial negotiation remain with the partnerships function unless specifically assigned.

Conversion Optimization and Experimentation

• Build and maintain a prioritized,…