Director of Growth

About this role

ABOUT GLIMPSE

Glimpse is the leading AI platform for CPG brands — automating critical back-office workflows like deductions management, revenue recovery, and cash application. Since launching in April 2024, we've grown from 0 to 200+ customers and raised $52M from investors including a16z, 8VC and Y Combinator.

Our AI agents retrieve deduction data, validate charges, automate cash application, and dispute invalid claims — work that would take a full-time employee years to complete. For a $1B CPG brand, a single Glimpse agent reviewed 17,000 deductions in under 24 hours, identifying over $10M in recoverable revenue.

We're building the next-generation suite of services for consumer brands and are looking for exceptional people to help us scale.

ABOUT THE ROLE

Build and scale a repeatable, data-driven growth engine that drives pipeline and revenue across self-serve and sales-assisted channels, while establishing the foundational GTM systems, team, and positioning needed to take Glimpse from ~200 customers to category leadership in retail AI.

This role is less about “brand CMO” and more about owning growth + GTM architecture end-to-end—a critical hire for scaling post–product-market fit .

WHAT YOU'LL DO

1. Scale a Data-Driven Demand Generation Function

- Events: Take a functioning events program and manage it — expanding format, frequency, and geographic reach while maintaining strong pipeline ROI.

- Product Marketing: Own core messaging, positioning, and sales enablement. Translate complex back-office workflows into a sharp ROI narrative (recovering 3%+ of topline) that compresses sales cycles and improves win rates against the status quo.

- Content: Scale a content engine built on CPG-specific research, deduction benchmarks, and customer case studies — driving organic inbound pipeline and cementing Glimpse as the definitive voice on retail revenue leakage.

- Implement and maintain full-funnel GTM infrastructure — attribution modeling, CRM hygiene, funnel tracking, and campaign analytics — giving the CEO, Sales, and CS a single source of truth on marketing's contribution to revenue.

- Run a consistent operating cadence: weekly experiment reviews, monthly channel performance reporting, and quarterly pipeline forecasts that keep the team accountable to outcomes, not outputs.

2. Own Performance Marketing Channels End-to-End

- Take direct ownership of all paid and performance channels — paid search, paid social, display, retargeting, and ABM — with full accountability for pipeline contribution, CAC, and payback periods.

- Build and run a rigorous experimentation engine: design weekly A/B tests across ads, landing pages, audiences, and offers; track win rates; and systematically scale what works.

- Architect the attribution and analytics infrastructure that gives you and the company clear, trustworthy data on channel ROI — moving spend decisions from intuition to evidence.

- Drive outbound-assisted inbound in close partnership with Sales: define ICP targeting, build ABM plays for Fortune 500 CPG accounts, and ensure paid programs are tightly integrated with the sales motion.

- Continuously identify and test new acquisition levers — including AI-driven tactics and emerging channels — to stay ahead of the curve.

3. Build and Lead a High-Performing Marketing Team

- Recruit, develop, and retain a high-caliber team — including a Growth/Performance IC, Product Marketing Manager, Director of Community, and Content Associate — and set the bar for what great marketing talent looks like at Glimpse.

- Establish clear goals, ownership, and accountability for each direct report so that every team member knows what they own, what success looks like, and how their work connects to revenue.

- Coach and develop your team actively — through structured feedback, regular 1:1s, and stretch opportunities — so the function gets stronger as it scales.

- Operate as a player-coach early on: comfortable executing alongside your team while simultaneously building the systems and playbooks that make the work repeatable.

- Serve as an executive partner to Sales, Product, and CS — representing marketing's impact clearly to leadership and driving alignment on ICP, pipeline quality, and GTM strategy.

MUST HAVES

- 5-7 years of experience in Growth

- Directing content efforts into digital scaling and managing inbound motion

- Scaling marketing to hire conversion

- Leverage data/AI to direct GTME’s to improve leverage across function

NICE TO HAVES

- (Preferred) Experience in or selling into CPG, food & beverage, health, or beauty industries

- (Preferred) Familiarity with deductions, trade finance, or retail supply chain workflows

- Comfortable in a fast-paced, 5 days a week in-person startup environment in NYC

TRAITS THAT DO WELL HERE

- High ownership: you don’t just advise - you drive the work to completion.

- Systems thinking: you can reason about messy workflows and design something scalable, not one-off.

- Customer empathy + backbone: you listen deeply, then confidently set boundaries and callout tradeoffs.

- Fast learner: you ramp into new domains and tools quickly.

WHY JOIN GLIMPSE

You'll join a company that has found genuine product-market fit and is scaling fast — with the infrastructure, capital, and team to match. Your work will directly shape how hundreds of CPG brands run their back office. And you'll have real ownership: of your accounts, your outcomes, and the AM function itself as we build it from the ground up.

- Competitive salary with meaningful equity

- In-person team in NYC – high ownership, fast feedback loops

- Direct impact on a company growing at an exceptional pace

- A front-row seat to building the operating system for CPG brands

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GLIMPSE is an Equal Employment…