Director of Events & Field Marketing

About this role

Director of Events & Field Marketing
Reports to: Chief Marketing Officer
Location: Remote (New England Area Preferred)
Travel: Approximately 25–35%, concentrated around peak event periods

About the Role
We’re hiring a Director of Events & Field Marketing to own how CallMiner shows up in person and in-region across North America and EMEA. Reporting to the CMO and leading a small events team, you’ll run our annual customer conferences, a global trade show program, and an ABM-aligned field program of executive dinners, roundtables, and partner events, all measured against clear pipeline and revenue targets. This is a player-coach role: you’ll set strategy and roll up your sleeves on execution.
Strategic thinking, creativity, and cross-functional collaboration are central to this role. You’ll bring marketing, sales, and customer success partners together for every event to create world-class experiences that represent our brand and stand apart from the pack.

Your program will span:

• Hosted conferences, including our annual customer conferences in North America and EMEA

• Trade shows and industry conferences

• Regional field marketing events and programs, such as executive dinners, roundtables, lunch-and-learns, sponsorships, and ABM-aligned activations

• Webinars

• Channel and customer co-marketing events

What You’ll Do
Strategy, Pipeline & Budget

• Develop the annual events and webinar strategy for North America and EMEA, built around incremental pipeline targets and pipeline acceleration and influence targets set each year in Q1.

• Own the global events and field marketing budget across multiple currencies, including vendor selection and negotiation.

• Partner with our local EMEA marketing team on localized execution, retaining ownership of EMEA events and field strategy and budget.

• Stay current on events and field marketing best practices and shifts in the market and adjust strategy and tactics to stay effective.

Flagship Events & Trade Shows

• Lead the strategy, development, and execution of our annual customer conferences, including LISTEN in North America and EMEA.

• Lead the cross-functional effort behind each flagship event, working with marketing, sales, customer success, and product stakeholders on content and every element of a great event experience.

• Own our trade show and industry conference program from selection through post-event follow-up.

• Manage all event logistics and operations, and ensure booth design, event content, and promotion reflect our brand standards and differentiate us.

Regional Field Marketing & ABM

• Partner with sales leadership to develop semi-annual regional field marketing programs in North America and EMEA, tied to incremental pipeline and pipeline acceleration targets.

• Integrate events, field programs, and swag and gifting into broader account-based marketing (ABM) campaign sequences.

• Develop an integrated attendance plan for each event and lead its execution.

• Partner with demand generation, BDR, and sales teams on pre-event promotion and post-event follow-up.

Customer & Partner Programs

• Work with customer success and channel teams to plan customer and channel enablement and co-marketing events.

• Provide logistical support to customer success for Customer Advisory Board (CAB) meetings.

Measurement & Reporting

• Lead ongoing analysis of event and field marketing performance, including promotion effectiveness and ROI at both the campaign and aggregate level.

• Report results and recommendations to the CMO and revenue leadership.

Team Leadership

• Manage, mentor, and develop a small events team as a player-coach, setting direction while staying hands-on in execution.

• Build strong relationships with sales and customer success leadership and the core executive leadership team.

• Use AI tools to multiply the impact of a small team, for example in account and attendee research, personalized invitations and follow-up, event planning documents, and post-event analysis, and build these practices into the team’s playbook.
Requirements
What You’ll Bring

• 6–8+ years of event and field marketing experience in a technology or SaaS marketing environment.

• Experience managing an event and field marketing team.

• Global experience, primarily across North America and EMEA, including partnering with regional marketing teams.

• Experience at early-stage and mid-sized, rapidly growing companies, with a track record of building repeatable, scalable programs.

• Experience integrating events, field marketing, and swag and gifting into ABM campaign sequences.

• Experience managing an event and field marketing budget and negotiating with vendors.

• Strong analytical and reporting skills focused on the ROI of events and field marketing at the campaign and aggregate level.

• A creative, trained eye for booth design, event content, and event promotion.

• Strong written and verbal communication skills, with experience communicating and working with executives.

• Experience with technologies that support in-person events, virtual events, webinars, and gifting.

• Hands-on experience using AI tools to work more efficiently and scale personalization in event and field programs.

• Based in the U.S. and able to work on Eastern Time, with the ability to travel approximately 25–35%. Travel comes in spurts, with busier and quieter periods depending on the event calendar.

• A degree in marketing, communications, or a related field, and/or a degree and relevant experience.

Nice to Have

• Experience with Salesforce, On24, Marketo, and other core go-to-market technology platforms.
Benefits
About CallMiner
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