Director of Ecommerce

About this role

Responsibilities

• Own and grow traffic and revenue across our Chefman-owned website

• Lead DTC ecommerce strategy across Shopify and related platforms

• Drive customer acquisition through paid media, SEO, affiliate, influencer, email, SMS, and social channels

• Improve website conversion, merchandising, customer journey, and retention

• Partner with Creative and Marketing teams on campaigns, launches, promotions, and site content

• Analyze traffic, customer behavior, and ecommerce performance to drive optimization and growth

• Develop strategies to strengthen direct customer relationships outside of Amazon

• Lead testing and optimization across landing pages, PDPs, checkout flow, and lifecycle marketing

Qualifications

• 7+ years of ecommerce, DTC, or digital growth experience

• Strong Shopify and consumer brand experience

• Proven success driving website traffic, conversion, and online revenue growth

• Strong understanding of performance marketing, SEO, CRM/email marketing, and analytics

• Experience working cross-functionally with creative, marketing, and product teams

• Hands-on, entrepreneurial mindset with strong analytical skills

Salary Range (commensurate with experience)
$140,000—$190,000 USD