Director of Digital Marketing

About this role

Job Summary

The Director of Digital Marketing helps translate Midwest Veterinary Supply’s Marketing strategy into an integrated digital demand and customer engagement capability. In partnership with the VP of Marketing, this role helps develop and execute digital plans that strengthen the digital customer experience, increase awareness and engagement, support lead generation and conversion, and contribute to business growth. The Director leads digital marketing channels and programs, including website and digital experience, SEO/SEM, paid digital media, email and marketing automation, social media management, and analytics. The role works closely with Marketing Services, Brand Engagement, Sales, ecommerce and technology partners to connect customer needs, content and campaigns across the buying journey and to use performance insights to continually improve results.

This is a remote position. Candidates must reside in one of the following states: Alabama, Arkansas, California, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, or Wisconsin.

Core Responsibilities

Digital Strategy & Integrated Campaigns

• Partner with the VP of Marketing to develop, refine and execute digital marketing plans aligned with business priorities and the broader Marketing strategy.

• Translate business goals into integrated digital campaigns that attract, engage, convert and retain customers.

• Coordinate digital plans with Marketing Services and Brand Engagement so manufacturer programs, content, creative and digital activation work together.

• Monitor digital trends, customer behavior, competitor activity and emerging technologies to identify relevant opportunities for Midwest.

Digital Customer Experience & Web

• Guide the ongoing improvement of website content, navigation, functionality and user experience in partnership with relevant business and technology teams.

• Use customer insights, analytics and feedback to identify opportunities to improve digital journeys, usability, engagement and conversion.

• Coordinate with ecommerce and business solutions stakeholders to support connected customer experiences across relevant digital platforms, clarifying ownership and dependencies across teams.

• Develop and maintain SEO strategies and coordinate search engine marketing to improve discoverability and qualified traffic.

Digital Demand Generation & Channel Management

• Plan, execute and optimize paid search, display, retargeting, paid social, email and other digital campaigns as appropriate to business needs.

• Lead social media channel planning and management, including editorial calendars, publishing coordination, engagement monitoring and performance evaluation.

• Partner with Sales and other stakeholders to support lead generation, nurture programs, customer engagement and campaign follow-through.

• Coordinate channel plans, audience targeting, messaging and campaign schedules with content and creative partners.

Analytics, Measurement & Optimization

• Establish and monitor meaningful digital performance indicators, reporting on traffic, engagement, conversion, campaign effectiveness and business outcomes.

• Use tools such as web analytics, advertising platforms, CRM and marketing automation systems to evaluate performance and identify opportunities for improvement.

• Provide actionable insights and recommendations to the VP of Marketing and cross-functional partners.

• Support a culture of testing, learning and continuous improvement, using data to guide channel and campaign optimization.

Team Leadership & Cross-Functional Partnership

• Lead, coach and develop the Digital Marketing team, setting clear expectations, supporting professional growth and fostering collaboration and accountability.

• Help establish team priorities, capacity planning, operating processes and work intake in alignment with Marketing-wide priorities set by the VP of Marketing.

• Partner with Brand Engagement on content and creative needs and with Marketing Services on manufacturer-funded campaigns and demand generation.

• Collaborate with ecommerce, IT, Sales, analytics and other stakeholders to clarify responsibilities, coordinate dependencies and improve the customer journey.

• Evaluate digital tools, platforms and emerging capabilities with the VP of Marketing and relevant partners, recommending improvements based on business needs and expected impact.

Supervisory Responsibilities

Provides day-to-day leadership, coaching, work direction and performance feedback for assigned team members; supports hiring, onboarding, development and performance management in partnership with the VP of Marketing and Human Resources.

Organizational Competencies

Performs responsibilities professionally and in a manner consistent with the needs of internal and external customers and Midwest Veterinary Supply policies, procedures and values. Demonstrates sound judgment, collaboration, accountability, adaptability and a commitment to the fiscal health of the company.

Job Requirements & Qualifications

Education

Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent professional experience.

Experience, Knowledge, Skills and Abilities

• 7+ years of progressive digital marketing experience, including strategy, campaign management, digital experience and analytics; leadership experience preferred.

• Demonstrated experience across digital demand generation, website and content management, SEO/SEM, paid media, email/marketing automation and social media.

• Experience translating business objectives into integrated digital plans, managing budgets and using performance data to improve results.

• Working knowledge of web analytics, advertising…