Director of Brand Marketing, Consumer & Home Services

About this role

This is a remote position.
MarketPro has been retained by a high-growth, private equity–backed company in the consumer services sector to lead the search for a Director of Brand Marketing.
Backed by a top-tier consumer-focused investment firm, the company is executing an aggressive acquisition-led growth strategy, rapidly scaling a portfolio of 18+ established local brands across the U.S. With significant capital investment and a best-in-class performance and analytics infrastructure already in place, the organization is now making a deliberate investment in building a top-tier Brand function.
The Role
The Director of Brand Marketing will define and execute the brand strategy across a portfolio of local operating brands, ensuring consistent positioning, stronger market differentiation, and measurable impact on demand generation.
This leader will operate at both the strategic and execution level—partnering cross-functionally while building scalable systems that translate brand into performance.
Key Responsibilities:

Brand Strategy & Positioning
Define and evolve brand architecture and messaging across a multi-brand platform

Develop differentiated positioning that breaks through in highly commoditized markets

Lead annual brand planning aligned to revenue and growth objectives

Local Market Activation
Translate brand strategy into effective, localized execution across diverse markets

Enable field teams with clear frameworks, tools, and creative assets

Ensure consistency while maintaining local relevance and resonance

Media & Investment Strategy
Oversee $10M+ in brand media investment across traditional and digital channels

Partner with analytics teams on media mix modeling (MMM), incrementality testing, and ROMI optimization

Continuously refine channel mix based on evolving consumer behavior

Creative & Content Leadership
Lead creative direction to build trust, emotional connection, and clarity of value

Develop scalable creative systems and asset libraries across brands

Manage agency partners and internal creative resources

Growth & Integration
Support onboarding and integration of newly acquired brands

Ensure continuity of demand while evolving brand positioning post-acquisition

Contribute to employer brand initiatives to support technician recruitment and retention

What Success Looks Like:

Increased branded search, direct traffic, and inbound demand

Improved marketing efficiency (CAC, ROMI, payback)

Stronger local brand equity and customer trust

Reduced reliance on high-cost lead generation channels

A scalable brand system that supports continued acquisition and growth

Requirements
The Ideal Candidate:
We are seeking a strategic, hands-on brand leader who has successfully operated in multi-location, consumer-facing businesses and understands how to connect brand investment to measurable business outcomes.
Required Experience

8–12+ years in brand marketing leadership roles

Proven experience in multi-location, franchise, or distributed service models

Experience managing meaningful media budgets ($10M+) and working with data/analytics teams

Track record of building or evolving brand systems that drive measurable growth

Preferred Industry Backgrounds
Strong preference for candidates with experience in:

Home Services (HVAC, plumbing, electrical, restoration, etc.)

Consumer Services (pest control, home improvement, field services, automotive services)

Multi-Location / Franchise Models (retail, fitness, healthcare services, dental/DSO, veterinary)

Private Equity–Backed or High-Growth Platforms

Additional consideration for candidates from:
Scrappy consumer/lifestyle brands with experience scaling brand across markets
Leadership Profile

Balances creative instinct with analytical rigor

Comfortable operating in a fast-paced, high-growth, PE-backed environment

Able to influence across C-suite, field operators, and agency partners

Brings a builder mindset—capable of creating structure, not just managing it

Thrives in environments that require speed, adaptability, and accountability

Originally posted on Himalayas