Director, Marketing Process & Technology

About this role

About Ethos

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.

About the roleEthos is hiring a Director, Marketing Process & Technology to join our Compliance department as a senior leader. This person will own marketing compliance review at Ethos end to end: the process, the technology, and the majority of the reviews themselves. You will be both a hands-on senior reviewer and the owner of the system that performs the review, and you will be charged with a clear mandate: move marketing review toward automation through AI as far as it can defensibly go, without loosening the standard.
You will serve as business owner of the AI tool Ethos uses for marketing review, and you will be measured, in part, on how much of the review volume that tool can absorb and how reliably it performs. At the same time, you will personally handle the judgment calls, escalations, and novel questions that automation should not decide. Beyond the tool, you own the marketing review process itself: intake, prioritization, review standards, approved language, recordkeeping, and the working relationship with Marketing/Brand/business teams. This is a player-coach role. You will carry a real review load from day one and will eventually hire and oversee a compliance analyst to support you, which means building the standards, playbooks, and training that make the work delegable. You will be expected to drive thought leadership on marketing compliance matters across Ethos. Importantly, the candidate must be risk-minded, be a team player, confident in determining acceptable risk, think creatively to always find solutions, and be technology forward.
Duties and Responsibilities:
Own the AI marketing review tool and drive the shift toward automated, AI review, including:

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• Act as business owner and administrator of the tool, including configuration, rule and prompt tuning, testing, and release management

• Define the automation tiers : what AI approves outright, what AI reviews subject to human confirmation, and what always requires human review

• Continuously improve automated review quality by measuring the tool’s output against human review, tuning to reduce missed issues, and expanding the categories of content it can handle

• Establish human-in-the-loop thresholds, sampling, and ongoing QA to validate that the tool remains reliable as content, products, and regulations change

• Own the auditability of AI-assisted decisions so that any approval can be reconstructed and defended to an examiner, auditor, or carrier

• Partner with vendors and with internal engineering and data teams on integration, evaluation, and roadmap

• Grow the share of reviews completed through automation as a primary, measured objective

Own the marketing compliance review process, including:

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• Design and run intake for all marketing review requests, with clear SLAs, routing, and prioritization

• Maintain the review standards of record , including: review criteria, required disclosures, and the library of pre-approved claims and language

• Personally perform the majority of reviews and serve as decision-maker on close calls, documenting rationale so decisions accumulate into usable precedent

• Maintain the recordkeeping and audit trail of submissions, versions, approvals, and conditions of approval

• Measure and improve throughput, cycle time, and review quality

Cover the full range of marketing content subject to review, including:

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• Consumer-facing marketing across paid media, lifecycle and email, web, brand, and social

• Agent and producer-facing materials, including recruiting, training, and sales support content

• Partner, carrier, and co-branded campaign materials

• Product and disclosure content embedded in online flows, including rate and quote presentation and required disclosures

Keep standards evergreen, including:

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• Translate insurance advertising and marketing regulatory change into concrete review criteria, tool rules, and updated approved language

• Refresh disclosure and claim libraries as products, state approvals, and carrier requirements change

Partner across the business, including:

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• Embed compliance early in the marketing lifecycle, at brief and concept stage rather than at launch

• Act as trusted advisor and thought leader to Marketing, Brand, Growth, Product, and Legal

• Partner with the Compliance Risk Management team so that marketing review controls are documented and independently tested

• Support advertising filings where required, along with market conduct exams, regulatory requests, carrier requests, and data calls

• Build and lead the function. You will operate as a hands-on player-coach, then hire, onboard, develop, and manage a compliance analyst as volume and automation maturity allow

• Own marketing compliance reporting and governance, including review volume, cycle time, automation rate, quality and error rates, and KRIs

• Assist in drafting and updating marketing compliance policies and procedures

• Provide general compliance support, as needed, across the team and company, including research and provisioning of compliance guidance across Ethos

Qualifications and Skills:

• 12+ years of relevant Compliance work experience in the insurance industry, including significant hands-on marketing and advertising review experience

• Deep expertise in insurance regulatory marketing compliance, including advertising…