Director, Marketing and Merchandise

About this role

Attain Sports brings a community-focused, values-driven, and player-centric approach to connect diverse groups and create impact through the power of sports. The company was formed in 2021 and presents an affordable, family-friendly sports and entertainment portfolio that brings a commitment to community engagement, customer service, innovation, and the professional growth and development of its family of athletes and employees.

Attain Sports owns and manages four baseball teams: the Baltimore Orioles Double-A affiliate Chesapeake Baysox, the Baltimore Orioles High-A affiliate Frederick Keys, the MLB Draft League Aberdeen IronBirds, and the Atlantic League Professional Baseball Club Spire City Ghost Hounds. Additionally, Attain Sports is an owner of the United Soccer League (USL) Championship Club Loudoun United FC.

Attain Sports is seeking a highly motivated, experienced, and collaborative professional to fill a critical leadership role overseeing marketing and merchandise across three baseball teams: the Chesapeake Baysox and Frederick Keys, the Double-A and High-A affiliates of the Baltimore Orioles, and the Aberdeen IronBirds, members of the MLB Draft League. This position reports to the Chief Marketing Officer of Attain Sports.

This position plays a vital role in shaping the fan experience, driving revenue growth, and enhancing brand visibility across the Attain Sports portfolio. The ideal candidate will be a strategic leader who thrives in a collaborative, team-oriented environment and understands that the best outcomes are achieved by bringing the right people together. They will bring hands-on operational expertise and a partnership mindset, capable of managing complex projects across multiple organizations and building the cross-functional relationships that drive results in a fast-paced environment.

This is an onsite role that will require travel between the team sites and Attain Sports headquarters. Homesite office options include Bowie, MD, Frederick, MD or McLean, VA.

Job Responsibilities

Marketing

• Lead the strategy and day-to-day execution of marketing efforts across all three teams—the Chesapeake Baysox, Aberdeen IronBirds, and Frederick Keys

• Manage website content strategy and updates across all three teams, ensuring consistent branding, timely promotions, and an optimized user experience

• Oversee Marketing use of CRM platforms (e.g., HubSpot) across all three teams, including email marketing, newsletters, lead capture forms, automation workflows, and database segmentation

• Develop, execute, and report on email and digital marketing campaigns to drive ticket sales, merchandise revenue, and fan engagement

• Direct media planning, buying, and performance tracking across the portfolio while providing actionable insights to optimize campaign effectiveness

• Analyze marketing metrics, consumer insights, and fan data to refine strategies and improve campaign performance

• Partner with ticket sales, sponsorship, and community relations teams to develop integrated campaigns that maximize attendance, increase brand awareness, and deepen fan engagement

• Collaborate with the Director of Sales for Attain Sports to drive…