Director, Marketing Analytics & Insights

About this role

Overview
We are seeking a Director, Marketing Analytics & Insights to join our Marketing Leadership Team and serve as the critical link between data, marketing performance, and executive decision-making.
This role is ideal for a strategic, analytically driven leader who goes beyond reporting to challenge assumptions, uncover opportunities, and translate complex data into actionable recommendations. You'll help shape business strategy by delivering meaningful insights that influence decisions across Marketing, Sales, and Executive Leadership.
As a people leader, you will oversee Marketing's analytics and insights function, including executive reporting, pipeline analysis, performance measurement, budgeting, and strategic planning. You will partner closely with Demand Generation, Digital Marketing, Sales Operations, Finance, and Data & Analytics teams to ensure marketing investments are measurable, optimized, and aligned with business objectives.
We're looking for someone who embraces AI as a core part of modern analytics and decision-making. You leverage AI and emerging technologies to accelerate insight generation, improve operational efficiency, and enhance business outcomes while applying sound judgment and strategic thinking. Success in this role requires the ability to move seamlessly between executive-level storytelling and hands-on analysis. You are naturally curious, comfortable navigating ambiguity, and able to balance strategic leadership with operational execution.
Responsibilities
What You'll Do
Executive Insights & Strategic Advisory
· Serve as a trusted advisor to the CMO and Marketing Leadership Team, providing data-driven recommendations that inform strategic and investment decisions.
· Develop and deliver executive dashboards, business reviews, and board-ready presentations that demonstrate marketing's contribution to pipeline, revenue, and growth.
· Translate complex analytical findings into compelling narratives and actionable recommendations.
· Identify emerging trends, risks, and opportunities to support business planning and prioritization.
Marketing Analytics & Insights
· Own Marketing's reporting and analytics ecosystem, including Tableau dashboards, KPI governance, and Snowflake-based data models.
· Define, standardize, and govern key marketing and pipeline metrics across the organization.
· Establish measurement frameworks and success criteria for strategic marketing initiatives.
· Analyze funnel performance, pipeline contribution, channel effectiveness, attribution, and marketing ROI to drive continuous improvement.
· Ensure reporting accuracy, scalability, and stakeholder confidence in performance data.
· Proactively identify performance drivers and provide recommendations that improve marketing effectiveness and business outcomes.
Marketing Automation & Systems Ownership
· Own Eloqua and the broader marketing automation platform, ensuring it operates as a reliable, scalable foundation for demand generation and analytics.
· Oversee database management, including data hygiene, segmentation, and integration with Salesforce and other business systems.
· Manage form and web entry processes, ensuring seamless lead capture and data flow into the marketing and sales funnel.
· Own lead scoring models, continuously refining criteria to improve lead quality and sales handoff efficiency.
· Lead attribution methodology and implementation within the marketing automation platform, ensuring accurate tracking of marketing's influence on pipeline and revenue.
Cross-Functional Leadership
· Partner closely with Demand Generation and Digital Marketing leaders to optimize channel performance, investment strategy, and campaign effectiveness.
· Act as Marketing's primary liaison to the Data & Analytics organization, ensuring business requirements are translated into scalable reporting and data solutions.
· Collaborate with Revenue Operations, Sales Operations, and Finance to drive alignment on forecasting, planning, and performance measurement.
· Champion data quality, governance, and continuous improvement across marketing systems, processes, and reporting capabilities.
Budget & Investment Analytics
· Own the marketing budget management process, including planning, forecasting, variance analysis, and investment optimization.
· Develop business cases, ROI models, and investment recommendations that support strategic decision-making.
· Monitor spend against plan and provide insight-driven recommendations to maximize efficiency and business impact.
AI & Continuous Improvement
· Leverage AI and advanced analytics to improve decision-making, streamline reporting, and accelerate insight generation.
· Evaluate emerging technologies and industry best practices to enhance marketing effectiveness and team productivity.
· Drive continuous improvement of tools, processes, and methodologies to increase efficiency and enable scale.
Team Leadership
· Lead, develop, and inspire a high-performing team of analysts and reporting specialists.
· Foster a culture of analytical rigor, accountability, innovation, and continuous learning.
· Establish clear priorities, performance expectations, and development plans that support both team and organizational success.
Qualifications
Required
· 10+ years of experience in Marketing Analytics, Revenue Operations, Business Intelligence, or a related function within a B2B SaaS environment.
· Proven experience leading and developing high-performing analytics teams.
· Deep expertise in marketing performance measurement, pipeline analytics, attribution, forecasting, and ROI analysis.
· Advanced Tableau experience, including dashboard development, data modeling, and performance reporting.
· Strong working knowledge of Snowflake and SQL.
· Experience leveraging Salesforce and related business systems as primary reporting and analytics sources.
· Strong understanding of B2B SaaS metrics, including pipeline generation, funnel conversion, CAC, LTV, and revenue…