Director, Integrated Media Investment (Temporary)

About this role

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.

We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more.

YOUR ROLE

We are hiring a Director, Integrated Investment in a full time temporary role through August (benefits eligible). As a champion of media investment, the Director is responsible for delivering a level of innovation and excellence in work. The Director's responsibility is in oversight of client media investment oversight:

Video/CTV > Display > Local TV/Audio > OOH/Print > Ad Ops > Programmatic > Search > Social

• Engagement in Enterprise Partnership Program (EPP)

• Lead Agency Negotiator, Client voice & potential New Business

• Consummate communicator Client, Account team and Investment Leadership

The focus is leading the One Marketplace team across direct buys, biddable, offline, procurement - ensuring you bring all channels into one cohesive team and optimal media investment approach.

The Director is the steward of the investment product that is delivered to each client, providing strategic leadership based on an in-depth understanding of each clients’ business, their target consumer and unique category dynamics. This requires expertise in all aspects of media including comms strategy/planning, media planning, media activation/stewardship, media measurement, and performance analytics.

While investment stewardship is the Director’s core responsibility, participation in other acvities is a must. Such as training teams, supporting rollout of new agency processes, supporting agency enterprise deals, rolling out integrated investment model across teams, and more.