Director, Growth Marketing

About this role

Position Summary
The Director, Growth Marketing leads DataSpring’s growth marketing function and is accountable for translating company objectives into segment-based strategies, integrated campaigns, events, performance marketing, and measurable business outcomes. This role sets the function’s priorities, operating model, annual planning inputs, budget recommendations, performance expectations, and team accountability across payer and provider markets.

As part of DataSpring’s segment-based growth marketing model, this role directly owns the provider segment strategy, including provider buyers and clinician/profile manager audiences, and oversees growth marketing execution across both payer and provider segments. The Director is responsible for demand creation, pipeline contribution, customer expansion, event performance, marketing ROI, and continuous optimization of growth marketing programs.

The role operates at both strategic and executional altitudes: setting direction and standards across the full growth marketing portfolio, while personally architecting provider segment campaigns, content direction, and event strategy where needed.

This role collaborates closely with Product Marketing, Marketing Communications, Brand Marketing, Marketing Operations & Analytics, Sales, Account Management, Business Development, and Product Management to ensure growth programs are aligned with positioning, narrative, brand standards, commercial priorities, and measurable business goals.

The Director, Growth Marketing is a full-time, remote, exempt position and reports to the SVP, Brand, Marketing & Communications

Specific Responsibilities

Growth Strategy, Segmentation & Planning

• Own the overall growth marketing strategy for DataSpring, setting direction across integrated campaigns, content, and performance marketing in service of company revenue and market share goals.

• Translate company objectives into annual growth marketing plans, campaign strategies, event strategies, budget recommendations, and measurable outcomes.

• Lead the team's transition from a product-organized model to a segment-organized model, with growth marketing structured around the payer and provider markets.

• Directly own provider segment growth strategy, including provider-specific goals, buyer personas, journeys, campaign priorities, and integrated marketing plans.

• Ensure growth strategies appropriately address distinct provider audiences, including decision-makers, clinicians, and profile managers, where applicable.

• Oversee channel strategy, audience targeting, campaign activation, and optimization across payer and provider segments.

• Retain overall accountability for the payer market segment's strategy and results, with day-to-day payer campaign strategy and execution led by the Payer Growth Marketing function.

• Partner with Sales, Account Management, and Business Development on pipeline targets, account-based marketing, cross-sell, customer expansion, and net-new provider opportunities.

Team Leadership & Operating Model

• Directly manage, coach, and develop a multidisciplinary growth marketing team across campaign strategy, content and communications, performance marketing, event strategy, and lead generation.

• Personally own the provider market segment end-to-end strategy, campaign design, and event strategy and design, directing the appropriate growth marketing resources in execution.

• Delegate ownership of the payer market segment's campaign strategy and execution, including payer event strategy and design, to the appropriate growth marketing leader while providing oversight to ensure payer campaigns stay aligned with overall growth strategy and brand standards.

• Set team priorities, operating rhythms, resourcing plans, accountability measures, and integrated planning practices across content, campaigns, performance channels, events, and customer marketing.

• Apply ongoing performance management practices — feedback, coaching, counseling, and development planning — across direct reports, including hiring for open roles on the team.

• Establish event strategy and governance across payer and provider segments, including prioritization, experience design, lead goals, and performance measures.

• Own the customer marketing strategy and growth framework across both segments, with execution delegated through the growth marketing team.

• Review payer segment campaign plans, budget, and performance with the Payer Growth Marketing function on a regular cadence to maintain accountability for that segment's results.

Provider Segment Go-to-Market Design & Execution

• Translate provider market and customer needs into goals, objectives, strategies, tactics, integrated campaign plans, and timelines.

• Provide strategic direction for audience-specific campaigns and engagement strategies targeting provider decision-makers, clinicians, and profile managers.

• Direct provider-focused content and campaign assets that reflect provider pain points, use cases, and commercial priorities.

• Activate provider-focused digital, paid, organic, and account-based channels to drive awareness, engagement, qualified demand, and pipeline contribution.

• Own provider-focused event strategy and design, partnering with the Event and Field Marketing functions on logistics, execution, lead capture, routing, and follow-up.

• Provide oversight and regular review of provider segment campaign plans, budget, and performance with the Event and Field Marketing functions to ensure go-to-market activities remain aligned with provider segment goals and measurable business outcomes.

• Own the provider segment marketing budget; allocate spend across channels, events, and vendors to hit lead and pipeline targets, and manage associated ROI.

Growth Marketing Event Strategy

• Own the overarching growth marketing event strategy, including how events support segment priorities, audience engagement, demand generation, customer…