Director, Growth Marketing

About this role

Rockbot is looking for a Director, Growth Marketing to help architect and scale the next phase of our growth engine. You will lead the strategies and systems that drive customer acquisition, pipeline growth, and lifetime value, with an increasingly AI-augmented approach to how modern marketing gets done. We're looking for a seasoned, hands-on leader who combines deep demand generation expertise with genuine fluency in AI tools: someone who doesn't just know what's possible, but actively builds skills, workflows and team habits around it.

The Rockbot team is committed to creating uniquely qualified brand opportunities by changing the way digital media is experienced in businesses of every size and shape. We are technologists, music lovers, and content creators all focused on producing the most amazing customer experience possible, and we're having a great time doing it. If this sounds compelling, let's talk.

What You’ll Do

Build and Scale Rockbot’s Growth Engine

Lead and evolve Rockbot’s growth marketing function with a focus on qualified pipeline, customer acquisition, and measurable business impact.

You will:

• Build scalable growth systems that drive pipeline, acquisition, and marketing contribution to revenue

• Establish repeatable operating and measurement practices that support long-term growth

• Balance near-term demand generation with durable growth investments

Inbound Demand Generation + Paid Acquisition

• Own digital lead generation across paid search, paid social, display, retargeting, and emerging acquisition channels

• Drive qualified pipeline and customer acquisition through scalable, measurable demand generation programs

• Optimize performance across Google, Bing, LinkedIn, Reddit, and evolving AI-powered discovery channels

• Continuously evaluate channel performance and allocate spend based on measurable return

Build Thoughtful Growth Strategy

Design differentiated growth motions aligned to customer segments and buying behavior.

You will:

• Build distinct growth strategies for SMB, enterprise, and strategic account motions

• Support both high-velocity conversion and longer, multi-touch sales cycles

• Partner with Sales on account-based engagement and pipeline acceleration

You understand that these motions require fundamentally different acquisition and nurture strategies.

AI-Native Marketing Operations

Help modernize how marketing work gets done.

You will:

• Evaluate and implement AI-powered growth marketing tools

• Build AI-enabled workflows that improve speed, efficiency, and campaign performance

• Experiment with orchestration layers, automation, and emerging AI workflows

• Establish repeatable operating practices that make adoption practical and measurable

This role requires more than familiarity with AI copilots — we are looking for someone already experimenting with modern growth tooling and operating on the right side of marketing’s ongoing AI transformation.

Own and Optimize the Growth Stack

Partner with Marketing Ops to strengthen the systems powering growth.

You will:

• Ensure tooling and data support smarter decision-making and scalable execution

• Identify opportunities to improve efficiency and effectiveness across the stack

Build Customer Journey and Engagement Programs

Help strengthen how prospects and customers engage with the brand across the funnel.

You will:

• Build programs that improve progression, conversion, and engagement

• Support future referral, advocacy, and expansion opportunities

• Strengthen marketing’s contribution beyond acquisition alone

Drive Experimentation and Performance

Bring a rigorous, data-driven approach to growth.

You will:

• Build testing and optimization practices that accelerate learning and improve outcomes

• Adjust channel strategy and investment based on performance and market signals

• Use experimentation and funnel insight to guide decision-making

Manage and Elevate External Partners

Own external partner strategy and execution across agencies, vendors, and emerging technology or service providers, ensuring accountability, performance, and measurable business impact.

Website + Conversion Optimization

Partner cross-functionally to improve digital conversion performance.

You will:

• Support CRO, testing, and website performance initiatives

• Improve user journeys and conversion paths

• Increase testing velocity and digital effectiveness

What Success Looks…