Director, Global Go-to-Market, Core Games

About this role

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, PGA TOUR 2K, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

ROLE OVERVIEW:

The Director of Global Go-to-Market (GTM) for Core Games is a highly strategic role responsible for translating commercial objectives, brand identities and audience strategies into unified, high-impact global campaign architectures.

This leader will own the end-to-end GTM strategy for 2K’s portfolio of Core Games, acting as the primary orchestrator between Franchise, Regional, and Cross-Functional teams. The core accountability is ensuring marketing investment is strategically deployed across channels and regions, aligning every touchpoint to measurable KPIs that drive both short-term performance and long-term franchise growth.

This role requires a proven ability to lead through influence in a complex, matrixed organization,providing clear direction without controlling regional execution. The Director GTM serves as the internal campaign lead, designing systems and playbooks that scale globally while embracing regional nuance.

Success in this position is defined by the ability to streamline decision-making, ensure campaign fidelity from strategy to execution, and maintain a constant, performance-driven optimization mindset throughout the entire product lifecycle.

CORE RESPONSIBILITIES;

CAMPAIGN STRATEGY & ORCHESTRATION

• Build and own the end-to-end global campaign strategy for assigned Core Games titles, informed by commercial goals, long-range franchise vision, brand positioning, audience strategy, and budget.

• Translate global playbooks into clear campaign architectures that scale globally while allowing for regional nuance.

• Ensure campaigns are designed as systems, not one-off executions, with continuity across lifecycle phases.

DEMAND INVESTMENT STRATEGY & PERFORMANCE FRAMEWORK

• Own the campaign-level demand investment strategy, including allocation logic and guardrails across regional teams, channels, phases, and objectives

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