Director, Digital Investment

About this role

<p><strong>Activation & Optimization – The Operators and Negotiators</strong></p> <p>We are a 1,000-piece puzzle. Each of us is essential, interconnected, and intentionally designed. Together, we create something powerful: media that matters, growth that lasts, and a culture we are proud to build.</p> <p>As part of our Activation & Optimization team, the Operators and Negotiators, you help transform strategy into action. This team brings audience insights and media plans to life through thoughtful investment, disciplined execution, and continuous optimization. From digital platforms to advanced TV ecosystems, we ensure every decision is intentional, every investment is accountable, and every opportunity is maximized.</p> <p>As Director, Digital Investment, you serve as a strategic leader across the agency. You guide complex investment strategies, shape marketplace partnerships, mentor and develop talent, and act as a trusted advisor to clients and internal teams. You balance immediate business needs with long-term growth opportunities, helping ensure our investment approach remains innovative, effective, and aligned with client objectives. Your leadership elevates both the work and the people delivering it.</p> <p><strong>WHAT YOU'LL DO</strong></p> <p><strong>Strategic Investment Leadership</strong></p> <ul> <li>Lead digital and advanced TV investment strategy across CTV, OTT, OLV, Audio, Streaming, Programmatic, and emerging platforms.</li> <li>Develop investment frameworks and marketplace strategies that align audience insights, business objectives, and media performance goals.</li> <li>Identify opportunities for innovation, testing, and optimization that create measurable business impact.</li> <li>Translate marketplace trends, platform developments, and emerging technologies into actionable recommendations for clients and teams.</li> </ul> <p><strong>Client Leadership & Partnership</strong></p> <ul> <li>Serve as a senior strategic advisor to clients, providing investment expertise, marketplace intelligence, and performance-driven recommendations.</li> <li>Lead executive-level presentations, investment reviews, and strategic planning discussions.</li> <li>Build trusted relationships through transparency, credibility, and thoughtful guidance.</li> <li>Support new business opportunities by representing Attention Arc's investment philosophy, capabilities, and strategic approach.</li> </ul> <p><strong>Marketplace & Commercial Leadership</strong></p> <ul> <li>Lead negotiations for enterprise-level agreements, preferred partnerships, annual commitments, and strategic marketplace initiatives.</li> <li>Cultivate strong relationships with media partners to unlock value, innovation, first-to-market opportunities, and competitive advantages for clients.</li> <li>Ensure investments are aligned with agency standards, client goals, and evolving marketplace dynamics.</li> </ul> <p><strong>Team Development & Operational Excellence</strong></p> <ul> <li>Mentor, coach, and develop Associate Directors, Supervisors, and Investment team members.</li> <li>Elevate strategic thinking, investment acumen, analytical rigor, and communication skills across the team.</li> <li>Establish and maintain high standards for executional quality, operational consistency, and investment stewardship.</li> <li>Foster collaboration across Planning, Account Services, Analytics, Operations, Linear Investment, and Technology teams.</li> <li>Contribute to building a culture of continuous learning, curiosity, accountability, and growth.</li> </ul> <h3>WHAT YOU'LL BRING</h3> <h4>Experience & Technical Expertise</h4> <ul> <li> <p>8-10+ years of experience in digital investment, media activation, advanced TV, or related media leadership roles.</p> </li> <li> <p>Strong performance media background with a track record of driving measurable business outcomes.</p> </li> <li> <p>Deep expertise across CTV, OTT, OLV, Programmatic, Audio, Streaming, and emerging digital media ecosystems.</p> </li> <li> <p>Significant video investment experience, including strategic planning, marketplace negotiations, and performance optimization.</p> </li> <li> <p>Strong publisher and media partner negotiation skills, including experience securing favorable pricing, added value, and strategic partnerships.</p> </li> <li> <p>Experience managing and developing high-performing teams, including coaching, mentorship, and performance management.</p> </li> <li> <p>Advanced understanding of media marketplace dynamics, vendor negotiations, pricing models, and investment strategies.</p> </li> <li> <p>Experience managing complex, multi-channel investment portfolios and large-scale client relationships.</p> </li> <li> <p>Advanced understanding of measurement frameworks, attribution methodologies, and performance optimization.</p> </li> </ul> <h4>Capabilities</h4> <ul> <li> <p>Proactive and self-directed, with a natural inclination to identify opportunities, solve problems, and move work forward without being asked.</p> </li> <li> <p>Positive, solutions-oriented mindset with the ability to navigate challenges with professionalism and resilience.</p> </li> <li> <p>Exceptional…