Director, Culture & Content

About this role

Match Group is seeking a Director of Culture & Content to lead how priority brands across the portfolio show up in culture. Sitting within the Everywhere & Everyone portfolio at Match Group, this role turns brand strategy into cultural relevance through social, creators, partnerships, and content, focusing effort where business need and cultural opportunity are greatest.

Working in close partnership with Brand Leadership, this person will build social-first cultural engines that grow relevance, fandom, and brand impact.

Cultural strategy

Spot emerging trends, communities, creators, and behaviors across audiences and cultures, and turn them into actionable opportunities for the portfolio.

Build the cultural roadmap for where priority brands should play, with whom, and why.

Bring strong consumer instinct and portfolio judgment, knowing which brands, audiences, and moments need attention as business priorities and culture shift.

Social, creators & experimentation

Own how priority brands show up across owned social channels, including channel roles, content priorities, community engagement, and brand voice.

Lead social as a strategic lever for brand perception, fandom, and conversion.

Build creator and influencer strategies that make brands feel human, current, and culturally relevant.

Set the creative and editorial bar for the portfolio’s social presence.

Build a roadmap for experimentation across emerging and underleveraged platforms, formats, and behaviors - from creator models to channels like Substack and Pinterest.

Partner with analytics and growth teams to define test-and-learn priorities, measure performance, and scale what works.

Partnerships & Experiences

Lead brand, creator, and cultural partnerships from identification through negotiation, activation, and measurement.

Create partnerships and IRL activations that expand relevance, credibility, reach, and conversation.

Build a connected flywheel across social, community, creators, partnerships, experiences, and paid amplification.

Leadership & Measurement

Define success metrics and standardize reporting, tools, and learning agendas across cultural initiatives.

Lead and develop a high-performing team across social, content, creator, and partner workflows.

Manage agencies and external partners across creative development, community management, talent, and production.

Serve as a cross-functional leader across brand, insights, creative, PR, product, growth, and analytics. 10+ years of experience in brand, social, cultural marketing, partnerships, creator marketing, or adjacent disciplines.

Proven success building culturally relevant programs that generate conversation, engagement, and brand love.

Strong consumer instinct and cultural empathy across different audiences, communities, and subcultures.

Strong portfolio judgment and prioritization skills.

Strong creative instincts, editorial judgment, and ability to move quickly on opportunity.

Experience leading cross-functional teams and external partners from idea through execution and measurement.

Data-literate, comfortable with ambiguity, and able to build structure where needed. Unlimited PTO (with no waiting period), 10 annual Wellness Days

Time off to volunteer and charitable donations matching

Comprehensive health, vision, and dental coverage

100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)

100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation

Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development

Investment in your wellness: access to mental health support via Modern Health, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy

Free subscription to Tinder Gold