Director, Commercial Technology & CRM

About this role

CareDx, Inc. is a leading precision medicine solutions company focused on the discovery, development, and commercialization of clinically differentiated, high-value healthcare solutions for transplant patients and caregivers. CareDx offers products, testing services, and digital healthcare solutions along the pre- and post-transplant patient journey, and is the leading provider of genomics-based information for transplant patients.

The Director of Commercial Technology & CRM will lead strategic and operational initiatives across CareDx’s Commercial organization to ensure optimal field performance and alignment with corporate objectives. This leader will define and execute the long‐term systems vision that supports our commercial roadmap. As the business owner of Salesforce, this role provides leadership for critical commercial technology projects with a focus on CRM platform architecture, development standards, systems integrations and data management. This person will lead the development and implementation of a fully integrated commercial enablement technology stack and work with business owners to translate needs into clear business requirements and prioritize commercial needs for IT projects. The ideal candidate combines strategic leadership with deep technical expertise, is data-driven, highly fluent in latest commercial enablement technology options and a strong track record of cross-functional leadership.

Key Responsibilities

Commercial Systems & Analytics

• Serve as business owner of Salesforce and project leader for a highly visible, cross-functional project to assess our current commercial enablement technology stack, design and build a fully integrated and scalable technology ecosystem that can best enable field sales, key customer team, customer/patient experience team and marketing.

• Develop and own the multi‐year systems roadmap for Commercial Operations, with Salesforce as the central platform, ensuring alignment with commercial strategy and long‐term growth.

• Design and implement a robust and scalable Master Data Management and data governance program to support current and future organization.

• Drive the strategic direction of commercial systems by identifying opportunities to enhance scalability, usability, and business value.

• Develop and execute strategies to optimize field facing systems to maximize sales force effectiveness.

• Translate business requirements into robust technical specifications and system enhancements that drive measurable commercial impact.

• Collaborate on and implement data governance standards and ensure data quality across commercial systems.

• Partner with Marketing, Service, Finance, and IT to align system capabilities with business strategy and evolving market needs.

• Evaluate emerging technologies and integrations that enhance commercial effectiveness in a diagnostics environment, ensuring successful adoption and implementation.

Reporting & Performance…