Director, Brand Strategy & Partnerships

About this role

At LifeStance Health, we strive to help individuals, families, and communities with their mental health needs. Everywhere. Every day. It’s a lofty goal; we know. But we make it happen with the best team in mental healthcare.
Thank you for taking the time to explore a career with us. As the fastest growing mental health practice group in the country, now is the perfect time to join our team!
LifeStance Health Values

• Belonging: We cultivate a space where everyone can show up as their authentic self.

• Empathy: We seek out diverse perspectives and listen to learn without judgment.

• Courage: We are all accountable for doing the right thing - even when it's hard - because we know it's worth it.

• One Team: We realize our full potential when we work together towards our shared purpose.

Benefits
As a full-time employee of LifeStance Health, the following benefits are offered: medical, dental, vision, AD&D, short and long-term disability, and life insurance. Additional benefits include a 401k retirement savings with employer match, paid parental leave, paid time off, holiday pay and an Employee Assistance Program.

ROLE OVERVIEW

The Director, Brand Strategy & Partnerships leads the development, governance, and activation of the LifeStance Health brand across enterprise audiences, markets, partnerships, and growth priorities. This role is responsible for strengthening how LifeStance shows up with patients, clinicians, teammates, referral partners, recruits, business partners, and external stakeholders by building a clear, differentiated, and scalable brand platform.

This leader will serve as a senior strategic partner across the organization, translating enterprise priorities into brand strategies, creative systems, partnership opportunities, and activation plans that build awareness, trust, preference, and long-term affinity. The role oversees brand governance, creative services, branded partnerships, sponsorship strategy, and cross-functional brand activation, ensuring LifeStance presents a consistent, credible, and compelling brand experience across every touchpoint.
Consistent with LifeStance’s values, every member of the LifeStance team is expected to support each other and the mission, which may mean participating in projects and initiatives and performing functions and responsibilities not specifically outlined in this job description.

KEY RESPONSIBILITES
Enterprise Brand Strategy

• Lead the development and evolution of LifeStance’s enterprise brand strategy, positioning, narrative, and messaging architecture.

• Translate business priorities into brand strategies that support consumer growth, clinician relevance, referral confidence, recruiting, business development, reputation, and stakeholder trust.

• Ensure the LifeStance brand reflects the company’s long-term vision, growth strategy, care model, and role in the outpatient mental health category.

• Partner with marketing, clinical, operations, people, business development, M&A, and executive stakeholders to ensure brand strategy is embedded across enterprise initiatives.

• Develop audience-specific brand strategies for patients, clinicians, teammates, referral partners, recruits, payors, community partners, and external stakeholders.

Brand Governance and Architecture

• Own enterprise brand governance, standards, and usage across internal and external channels.

• Develop and maintain brand guidelines, messaging frameworks, visual and verbal identity standards, and brand decision-making processes.

• Lead brand architecture strategy for specialty services, partnerships, de novos, M&A activity, service-line expansion, and future growth initiatives.

• Ensure consistency across digital, physical, internal, patient-facing, clinician-facing, and partner-facing touchpoints.

• Establish processes and tools to help teams activate the brand consistently and efficiently at scale.

Creative Services Leadership

• Oversee creative services strategy, prioritization, and execution across enterprise marketing needs.

• Lead the development of scalable creative systems, campaign assets, templates, toolkits, and branded materials.

• Partner with internal teams and external agencies to ensure creative work is strategically grounded, brand-aligned, and built for reuse across audiences and markets.

• Manage creative workflows, intake, prioritization, and quality standards to improve efficiency and brand consistency.

• Help evolve the creative services model, including the right mix of internal resources, agencies, contractors, and production partners.

Brand Partnerships and Sponsorships

• Develop and lead branded partnership strategy across healthcare, mental health, employer, community, consumer, and out-of-category opportunities.

• Identify and cultivate partnerships that increase brand awareness, credibility, trust, and cultural relevance.

• Evaluate sponsorships, collaborations, thought leadership opportunities, and strategic relationships through the lens of brand fit, audience reach, reputation impact, and business value.

• Partner with business development, clinical, people, PR, and market leaders to activate partnerships that support enterprise goals.

• Build frameworks to assess partnership ROI, brand lift, stakeholder engagement, and long-term strategic value.

Campaign and Activation Strategy

• Partner with marketing leadership to translate brand strategy into campaign platforms, activation plans, and market-level storytelling.

• Support development of top-of-funnel campaign strategy, creative briefs, audience segmentation, and activation plans.

• Ensure campaigns are grounded in consumer insight and flexible enough to support multiple audiences, service lines, geographies, and business priorities.

• Partner with performance marketing, content, PR, social, reputation, and field teams to connect brand-building efforts with demand generation and stakeholder engagement.

• Define how brand activation supports…