Director / Associate Director, Oncology Product Marketing

About this role

<div class="content-intro"><h2><strong>A Rare Opportunity to Shape the Future of Genomics</strong></h2> <p>Join a team of brilliant, passionate innovators determined to transform healthcare. At BillionToOne, we've built a category-defining, publicly traded company on Nasdaq where transparency fuels trust, collaboration drives breakthroughs, and every contribution moves the needle on our mission to make life-changing diagnostics accessible to all. We don't just aim for incremental improvements; we build products that are 10x better than anything that exists today.</p> <p>Our scientists, engineers, sales executives, and visionaries are united by an unwavering commitment to changing the standard of care in prenatal and cancer diagnostics. This is where cutting-edge science meets human compassion, and every innovation you contribute helps remove the fear of the unknown from some of life's most critical medical moments.</p> <p>If you're driven by purpose, energized by innovation, and ready to help shape the future of precision medicine at scale, this is where you belong.</p></div><p>BillionToOne is seeking an experienced <strong>Director / Associate Director, Oncology Product Marketing</strong> to lead the product marketing efforts for our oncology portfolio, including <strong>Northstar Select</strong> and <strong>Northstar Response</strong>.</p> <p>As the leader in Oncology Product Marketing, you will be responsible for developing and executing the product marketing strategy - from product positioning and messaging through go-to-market planning and execution.</p> <p>If you're a passionate product marketing leader with a proven track record of bringing innovative precision diagnostics products to market, enjoy collaborating across diverse teams, and thrive in a fast-paced environment, we'd love to hear from you.</p> <p><strong>Responsibilities:</strong></p> <ul> <li><strong>Product Positioning & Messaging:</strong> Collaborate cross-functionally with Product Management, Sales, and other teams to develop compelling product positioning, messaging, and supporting resources that resonate with target audiences.</li> <li><strong>Lead Go-to-Market Strategy:</strong> Develop and execute go-to-market plans for new product launches and product enhancements, partnering closely with Product, Sales, Marketing, and other cross-functional stakeholders.</li> <li><strong>Simplify Complex Science:</strong> Translate sophisticated clinical products into clear, compelling marketing collateral, including brochures, leave-behinds, trade show materials, advertisements, press releases, and other commercial assets.</li> <li><strong>Market Research:</strong> Conduct in-depth market research and competitive analysis to identify customer needs, market trends, and competitive insights.</li> <li><strong>External Stakeholder Engagement:</strong> Partner with healthcare professionals, Key Opinion Leaders (KOLs), patient advocacy organizations, and other external stakeholders to drive product adoption and loyalty.</li> <li><strong>Internal Partnership:</strong> Collaborate closely with Sales, Medical Affairs, and Customer Service to ensure consistent messaging and flawless commercial execution. Serve as the primary product marketing resource for the field organization.</li> <li><strong>Innovation:</strong> Stay ahead of industry trends and bring innovative product marketing best practices from both the precision diagnostics industry and adjacent sectors.</li> </ul> <p><strong>Qualifications:</strong></p> <ul> <li>10+ years of Product Marketing experience with a proven track record of developing and executing successful product marketing strategies within precision diagnostics, biotechnology, or healthcare.</li> <li>Bachelor's degree required; BS or advanced degree in Biology or a related scientific discipline preferred.</li> <li>Strong strategic thinking and analytical skills with the ability to interpret complex clinical and market data and translate insights into compelling value propositions and commercial strategies.</li> <li>Deep understanding of product marketing principles, competitive analysis, and market research methodologies.</li> <li>Experience creating data-driven marketing content and commercial collateral.</li> <li>Excellent communication and interpersonal skills, with the ability to influence cross-functional stakeholders and communicate complex concepts clearly.</li> <li>Comfortable working in a fast-paced, rapidly evolving environment.</li> </ul> <p class="p1"><strong>Benefits And Perks:</strong></p> <ul> <li>Working alongside brilliant, kind, passionate and dedicated colleagues, in an empowering environment, toward a global vision, striving for a future in which transformative molecular diagnostics can help millions of patients</li> <li>Open, transparent culture that includes weekly Town Hall meetings</li> <li>The ability to indirectly or directly change the lives of hundreds of thousands patients</li> <li>Multiple medical benefit options; employee premiums paid 100% of select plans, dependents covered up to 80%</li> <li>Extremely generous Family Bonding Leave for eligible employees (16 weeks, paid at 100%)</li> <li>Supplemental fertility benefits coverage </li> <li>Retirement savings program including a 4% Company match</li> <li>Increase paid time off with…