Digital Media Product Manager

About this role

SUMMARY
The Digital Media Product Manager is a creative and execution-driven leader responsible for shepherding media offerings from initial concept to final publication, reporting to the Media Team Associate General Manager. This role manages and owns the end-to-end media lifecycle—including ideation, content development, production, editing, packaging, and release—ensuring each piece is mission-driven, audience-focused, and optimized for digital performance.
This person collaborates closely with producers, editors, content specialists, and on-screen talent to create compelling, high-quality media offerings that serve the mission of evangelization. The Product Manager balances creative vision with data-informed decision-making to grow audience engagement, reach, and impact.
DUTIES AND RESPONSIBILITIES
Content Strategy & Ideation

• Lead and facilitate content brainstorming sessions with team members/talent, generating video ideas aligned with Ascension’s mission and the Ascension Presents brand.

• Translate audience needs, trends, and platform insights into clear, actionable video concepts.

• Develop and maintain a content roadmap and publishing calendar for distribution platforms and channels.

End-to-End Ownership

• Own assigned media offerings from concept through publication, ensuring clarity of vision, message, and execution at every stage.

• Write or oversee outlines, scripts, and key messaging in collaboration with content specialists and talent.

• Ensure theological accuracy and alignment with the teachings of the Catholic Church.

Production & Workflow Management

• Coordinate with producers to plan and execute shoots, including timelines, logistics, and creative direction.

• Oversee production workflows to ensure efficiency, quality, and timely delivery across multiple projects.

• Act as the primary point of accountability for deadlines and deliverables.

Post-Production & Packaging

• Collaborate with editors to shape the final video, including pacing, storytelling, and tone.

• Oversee packaging elements such as titles, thumbnails, and descriptions to maximize click-through rate and viewer retention.

• Serve as editor or graphic designer as needed.

• Ensure all content is optimized and aligned with platform best practices.

Talent & Stakeholder Communication

• Build and maintain strong relationships with talent

• Clearly communicate expectations, provide creative direction, and guide talent through the content development process.

• Collaborate with internal stakeholders to ensure alignment on messaging and priorities.

Performance & Optimization

• Analyze performance metrics (e.g., watch time, retention, CTR, engagement) to evaluate success and inform future content.

• Continuously test and refine content strategies based on data and audience feedback.

• Stay current on media trends, algorithm changes, and digital content best practices.

Cross-Functional Collaboration

• Work closely with marketing, social media, and distribution teams to support video launches and maximize reach.

• Collaborate with broader Ascension teams to align content with organizational priorities and campaigns.

Mission Alignment

• Ensure all content reflects the mission of Ascension and presents the Catholic faith with clarity, beauty, and fidelity.

• Maintain awareness of influential voices, topics, and conversations within the Catholic digital space.

Requirements

• BA/BS in Media, Communications, Marketing, Production, or a related field.

• 5+ years of video product management or relevant experience.

• Knowledge of and experience in video production

• Proficiency with Smartsheet (or similar), Adobe Suite, Google Suite, YouTube Analytics, Klaviyo (or similar)

• Proven ability to drive projects and lead teams.

• Strong project management, production coordination, and time management skills.

• Excellent interpersonal, written, and verbal communication skills.

• Ability to be creative and think outside the box to solve problems.

• Passion for developing products that align with Ascension’s mission and values.

• Occasional travel will be required for specific projects. Travel expectations are approximately three days per month.

• Occasional travel to Exton, PA, is required.

• Exemplify and live our core values of humility, passion, and integrity.

Benefits

• Health Care Plan (Medical, Dental & Vision)

• Retirement Plan (401k, IRA)

• Life Insurance (Basic, Voluntary & AD&D)

• Paid Time Off (Vacation, Sick & Public Holidays)

• Family Leave (Maternity, Paternity)

• Short Term & Long Term Disability

• Training & Development

• Work From Home

• Wellness Resources

Originally posted on Himalayas