Digital Media Consultant & Planner

Über diese Stelle

Jung von Matt IMPACT is looking for a Digital Media Consultant & Planner (d/f/m)

About you
Strong understanding of digital media channels (online, social, search) and the AdTech ecosystem
Solid expertise in digital media planning, campaign management, and performance marketing
Confident use of relevant tools such as DV360, CM360, Meta, or comparable platforms
Sound knowledge of tracking, tag management, and digital advertising formats
Experience in budget allocation and KPI-based campaign optimization
Strong analytical skills and a structured, data-driven way of working
Ability to translate operational performance insights into strategic recommendations
Professional and confident communication with clients
Ability to explain technical and data-driven topics in a clear and accessible way
Curiosity for innovation and continuous development in the digital media and AdTech environment

The Tasks
Developing cross-channel digital media strategies and campaigns
Creating detailed media plans including budget allocation and KPI definition
Independently setting up, trafficking, and monitoring digital campaigns
Ensuring quality of tracking implementations and advertising assets
Ongoing performance optimization based on defined KPIs
Analyzing market, competitive, and audience data
Developing and maintaining structured reporting setups and cross-channel analyses
Deriving clear, data-based recommendations for clients and internal stakeholders
Preparing and presenting strategies, reports, and optimization recommendations
Close collaboration with creative, media, technology, and other interdisciplinary teams
Coordinating sub-projects within integrated campaigns
Supporting the implementation of new tools, technologies, and best practices
Independently managing defined clients and projects in day-to-day business and closely aligning with Senior Consultants on complex overall strategies